Job Requirements
Role/ Job Title: Program Manager – Co - Brands
Function/ Department: Credit Cards
Job Purpose
The position will be responsible for managing existing partnerships, conceptualizing, incubating and executing new Cobrand Credit Card partnerships for the Credit Card business.
Roles & Responsibilities
- Identify & execute prospective and potential partnership ideas to co-create new Co-brand Credit Card programs, build relevant offers and drive growth.
- Develop in an in-depth understanding of prospective partners business goals to identify win-win opportunities for the partnerships.
- Create customized and differentiated propositions and deliver structured pitches to prospective partners and internal stakeholders. Develop product pricing and positioning strategies. Translate product strategy into detailed requirements and prototypes.
- Devise a structured approach of networking and negotiation skills with due diligence to ensure closure.
- Work closely with Product, technology, Operation teams to deliver on quick time-to-market goals and product launches with optimal resources.
- Facilitate seamless onboarding of partners in the internal ecosystem. Establishing and maintaining the internal ecosystem to support scale up of all facets of the business and execution of the strategic roadmap.
- Build strong relations with leaders & managers of the partner teams.
- Align closely with Customer Service to build and maintain a strong customer experience.
- Evaluate & drive promotional plans to ensure that they are consistent with product line and partnership's strategic objective.
- Drive and achieve the agreed business plan and P&L metrics through sales support and interventions.
- Gain a deep understanding of customer experience, identify and fill gaps.
- Act as a product evangelist to build awareness and understanding.
Education Qualification
Graduation – Any graduation
Postgraduation - MBA Finance/ Marketing / Sales and Distribution
Experience: 5 – 10 years of experience
