Product SME Marketing Manager (FinTech / International Payments)

Position/Designation SME Payment Systems

Number of Positions Needed 1

Total Years of Experience Needed 6 to 10 Yrs

Relevant Years of Experience in the required role 4 to 8 yrs

Roles, Responsibilities, And Duties / Tasks That Define The Role

48 years of experience with a proven track record in International Payment Systems, Financial Services (FinTech), etc. targeting the banking or corporate treasury

Convert marketing strategy into an actionable marketing calendar within the stipulated budget, focusing entirely on the Product ABM Playbook.

Apply multi-channel digital marketing experience in B2B businesses with a focus on products related to International Payments, cross-border payments, and SWIFT systems.

Execute marketing programs by seamlessly collaborating with the shared services team (Content, Graphics, Data, Web Tech) to deploy targeted ABM assets.

Maintain Accountability for Demo Signups (SQMs) and the final Logo Acquisition volume for Product.

Be highly Data and Analytics - savvy to track account engagement, MQA progression, and attribution within the ABM framework.

Demonstrate good documentation skills through meticulous reporting of progress, results, and key account intelligence (Fit, Intent, Engagement, Value).

Must-Have Skills

Expert in SaaS product marketing with full cycle marketing experience (Aware -> Advocate or Discover -> Delight cycles).

Primary market experience must be in English-speaking countries (US/UK/CAN), with an understanding of global financial markets.

Good To Have Skills

Expert in using digital marketing tools, including Marketing Automation Platforms (MAP), CRM synchronisation, intent data platforms, and advanced analytics tools.

Proven ability to execute through a distributed team structure, possessing an eye for detail and good listening skills to accurately gather requirements

Specific Skills If Any

Good To Have Certifications If Applicable

Recruitment Department Notes Post Discussion With Hiring Manager