About ENBD
Emirates NBD is a market leader across the MENAT (Middle East, North Africa and Trkiye) region with a presence in 13 countries, serving over 9 million customers. Emirates NBD is the leading financial services brand in the UAE with a Brand value of approximately USD 4 billion. We serve our customers and help them realise their financial objectives through a range of banking products and services including retail banking, corporate & institutional banking, Islamic banking, investment banking, private banking, asset management, global markets and treasury, and brokerage operations. We are a key participant in the global digital banking industry, with 97% of all financial transactions and requests conducted outside of our branches. We also operate Liv, the lifestyle digital bank by Emirates NBD. With over half a million users, it continues to be the fastest-growing digital bank in the region.
Job Overview:
As a Product Owner Liabilities at Emirates NBD, your role is to
- Define and communicate the product vision and strategy for liabilities propositions and journeys (e.g., accounts, deposits, servicing)
- Ensure the product experience is aligned with best practices in mobile UX and banking controls
- Partner with development teams to deliver high-quality product increments.
- Define, monitor, and continuously optimize key performance indicators (KPIs) for product success (adoption, activation, funnel conversion, balances growth, retention, serviceability, revenue impact).
- Regularly review performance dashboards, conduct root cause analysis on performance gaps, and lead corrective initiatives.
- Participate in sprint planning, daily stand-ups, and retrospectives.
- Ensure clear communication of requirements and priorities to development teams.
- Define key performance indicators (KPIs) for onboarding success.
- Use experimentation and data-driven methodologies (e.g., A/B testing, cohort analysis) to validate hypotheses and improve outcomes.
- Stay informed about industry trends, competitor offerings, and emerging digital banking practices.
Key Responsibilities
- Prioritize features and enhancements based on user feedback, business value, regulatory constraints, performance data and market trends.
- Create, manage, and prioritize the product backlog for liabilities journeys
- Write clear, actionable user stories with acceptance criteria.
- Collaborate with stakeholders to ensure the backlog reflects current priorities and measurable business objectives.
- Work closely with UX/UI designers to create intuitive and engaging experiences for liabilities.
- Monitor funnel performance and customer behavior metrics, identify drop-offs, and drive improvement initiatives.
- Ensure data accuracy and alignment between business reporting, analytics dashboards, and production behavior.
Skills and Experience
- Minimum of bachelor's degree preferably in business studies or technology.
- Previous working experience in agile team set up.
- In depth knowledge of Agile process and principles.
- Minimum 5 to10 years of experience in agile delivery & mobile app development including on-boarding journeys.
- Experience of working in financial institutions.
- User Experience (UX) Design:
- Understanding principles of good UX design.
- Knowledge of user journey mapping.
- Familiarity with wireframing and prototyping tools.
- Basic Understanding of Mobile Development:
- Familiarity with iOS and Android platforms.
- Understanding of mobile app development lifecycle.
- Knowledge of APIs and integrations.
- Communication and Collaboration Tools:
- Tools like Slack, Microsoft Teams.
- Documentation tools like Confluence.
- Tools like Sketch, Figma, Adobe XD, or InVision
- Creating mockups and interactive prototypes.
There's never been a better time to join Emirates NBD.
We're one of the region's most recognisable brands. We're banking innovation leaders. We're growing across both the UAE and our global offices. We offer a huge range of professional development opportunities to accelerate your career. It also goes without saying that we provide extremely competitive rewards, benefits and perks too, like our flexible work policy so you can work from home whenever it suits.
At ENBD, we encourage interested candidates to review the key responsibilities and qualifications for each role and apply for positions that match their skills and capabilities.
