Job Description
C1X AdTech Private Limited is a global technology company which is a
subsidiary of C1X AdTech Private Limited. Our mission is to empower enterprise clients with the
smartest marketing platform, enabling seamless integration with our personalization
engines and delivering cross-channel marketing capabilities. We are dedicated to
enhancing customer engagement and experiences while focusing on increasing Lifetime
Value (LTV) through consistent messaging across all channels. We are a world-class
engineering team that encompasses front end (UI), back end (API / Java), and Big Data
engineering to deliver compelling products.
As a Product Owner, you will be responsible for ensuring the development and evolution of
our AdTech platforms, including Demand Side Platform (DSP) and Customer Data
Marketing Platform(CDMP). This role will work closely with engineering, data, marketing,
and business teams to build scalable, compliant, and high-performance advertising
solutions.
Objectives:
Design and maintain scalable and ecient QA test suites, both manual and
automated, for validating complex backend systems and integrations.
Ensure robustness, performance, and reliability of RTB (Real-Time Bidding) and
advertising platforms through thorough testing.
Analyse the standards with top SSPs & DSPs in the industry to verify seamless
integrations and consistent delivery.
Responsibilities
Own the product roadmap for DSP and CDMP platforms aligned with business and
marketing objectives
Dene and prioritize features related to audience segmentation, targeting, bidding,
attribution, and reporting
Translate programmatic advertising requirements into clear product specications
and user stories
Collaborate with engineering teams on RTB workows, data pipelines, APIs, and
integrations
Work with marketing and operations teams to support campaign setup,
optimization, and performance tracking
Ensure data privacy, consent management, and compliance (GDPR, consent policies,
cookie handling)
Monitor platform performance, scalability, and reliability; drive continuous
optimization
Coordinate integrations with partners such as ad exchanges, SSPs, DMPs, and tools
like DV360, etc.
Act as the primary point of contact for stakeholders on DSP/CDMP capabilities and
roadmap updates
Qualications
Bachelors degree in Computer Science, Engineering, or a related eld. Exceptional
problem-solving skills on platforms like LeetCode or HackerRank may be considered
in place of formal education.
35 years of experience in the digital advertising and B2B digital marketing industry.
Strong understanding of programmatic advertising, RTB, DSP, SSP, and CDMP
concepts
Experience with audience segmentation, tracking pixels, attribution, and campaign
workows
Ability to work closely with data and engineering teams on complex, scalable
systems
Prociency with Agile/Scrum, JIRA, Conuence, and analytics tools
Strong communication skills to bridge business, technical, and operational teams
Experience working with global teams and external AdTech partners
