Product Marketing & Presales Specialist

Role: Product Marketing & Presales Specialist

Location: Pune

Type: Full-Time

About the Role:

We are seeking a passionate and experienced Product Marketing & Presales Specialist to drive our go-to-market strategy and support sales initiatives through innovative content creation, including marketing content creation, video creation and inside sales. This is a unique opportunity to get in on the ground floor of a fast-growing healthcare startup and play a pivotal role in shaping both our market presence and prospect engagement strategies.

If you are an experienced marketing and presales professional who thrives in an agile startup environment and has a strong background in content creation, video production, marketing, campaigns, lead generation we want to hear from you!

Role & Responsibilities:

As a Product Marketing & Presales Specialist at Azodha, you'll play a key role in bridging the gap between our product offerings and client needs, supporting sales initiatives through comprehensive documentation, engaging presentations, targeted marketing campaigns, and innovative video content creation. You will work closely with the founder/CEO to refine our market positioning, drive product go to market, and grow with a strong cross-functional team.

Key Responsibilities:

Design and create compelling video scripts and product demonstration videos that showcase our healthcare solutions and company culture

Author comprehensive product collaterals, including training guides, technical integrations, and release notes for web and mobile platforms

Develop user guides for modules like Meeting Room Queue Management, Appointment Sorting, Tele-Guide Chat Interface, and Wearable Technical Integration

Create process documentation such as Clinic Configuration Testing Guides and Change Request Documents

Design and prepare compelling demo decks tailored to prospect needs, enhancing product presentations

Collaborate with sales and product teams to showcase patient care journeys, AI solutions, and digital healthcare offerings

Plan and execute targeted outreach campaigns for major industry conferences

Utilize tools like LinkedIn Sales Navigator, Apollo, and ZoomInfo to source contacts and personalize outreach

Maintain campaign trackers, draft outreach emails, and execute campaigns through Hubspot

Develop engaging marketing materials, including LinkedIn posts, brochures, case studies, and website content

Design visual assets using Figma for event invitations, partnership materials, and digital campaigns

Conduct market research on Value-Based Care Models, Home Care, Digital Health and Triage Processes

Perform TAM/SAM/SOM analysis and competitor research to support sales strategies

Assist in crafting content for RFP responses and personalized client outreach

Work closely with the CEO and teams across marketing, sales, product development, QA, and design

Provide research and campaign support, contributing to website redesigns and marketing initiatives

Engage in problem-solving and strategic planning to meet organizational goals

Requirements:

Bachelor's degree in Business, Marketing, Communications, Computer Science, or a related field

3+ years of experience in presales, business analysis, content creation, or a related client-facing role

Knowledge of US healthcare, industry trends and digital transformation initiatives

Experience in healthcare technology or digital health solutions

Experience with video creation / editing (tools like veed.io, loom ,Canva etc)

Proficiency in sales and marketing tools (Hubspot, LinkedIn Sales Navigator, Apollo, ZoomInfo)

Strong documentation and presentation skills with experience in tools like Figma and Microsoft Office Suite

Excellent communication, research, and analytical abilities

Ability to collaborate across functions and manage multiple projects simultaneously

Experience with content management systems and digital marketing platforms

Familiarity with B2B sales processes and customer journey mapping

Ability to work independently and in a team-oriented, fast-paced environment

Preferred:

Experience with animation and motion graphics software (After Effects, Motion, or similar)

Familiarity with video hosting platforms and social media video optimization

Contributions to thought leadership content and industry publications

Join our team of talented professionals and be part of building cutting-edge healthcare solutions that drive our platform's success. As a Product Marketing & Presales Specialist, you'll have the opportunity to shape the future of our market presence and contribute to the company's success through innovative content creation and strategic client engagement. If you are passionate about healthcare technology and meet the above requirements, we encourage you to apply and become a valued member of our team at Azodha.