Conduct in-depth market research to identify emerging trends, competitor strategies, and player preferences within the mobile gaming sector. This includes analyzing successful game launches, feature implementations, and marketing campaigns to inform our strategic approach.
Collaborate closely with game Product Managers, community managers, development teams, and data analysts to ensure marketing strategies are aligned with product vision and resonate with our target audience. Act as a key advocate for the player experience throughout the game development lifecycle.
A strong understanding of User Acquisition (UA) strategy is highly desirable. The ideal candidate will help on developing and executing innovative UA strategies across various channels and will implement robust retention programs, including push notifications, in-game events, and personalized offers, to increase player engagement and monetization.
Develop and manage the product marketing budget, ensuring efficient allocation of resources to achieve marketing objectives. Provide accurate forecasts of campaign performance and ROI, and proactively identify opportunities to optimize spending.
Manage the App store Optimization strategy to improve store ranking and conversion. This includes keyword setting, creation of marketing assets and collateral. Partner with the social media managers and customer support teams on marketing and communication strategy alignment.
Identify value propositions and key messages, write creative briefs for internal or external agencies to ensure we produce best in class creative which is consistent across all channels and resonates with consumers.
Stay abreast of emerging platforms, technologies, and marketing trends in the gaming industry. Evaluate and pilot new channels and technologies to expand our reach and engage with players in innovative ways.
What youll bring:
4+ of experience in online consumer marketing with a strong track record of success and results.
Deep understanding of the mobile gaming market, including different genres, monetization models, and player demographics.
Proven track record of developing and executing successful marketing campaigns for mobile games.
Strong analytical skills, and experience with data analytics tools and experimentation.
Excellent communication, presentation, and interpersonal skills.
Passion for gaming and a deep understanding of player motivations.
Familiarity with ASO best practices and tools.
Ability to thrive in a fast-paced, collaborative environment.
Ability to effectively prioritize tasks and manage competing demands across various teams.
