Product Marketing Manager
Job Description
We are looking for a Product Marketing Manager to lead the launch and growth of our new
digital platform. This role combines product marketing, digital marketing and customer
reach.
Ideal Candidate
The ideal candidate has 1-4 years of experience in launching digital products/online
platforms, understands customer behaviour, and can drive user acquisition for both B2B and
B2C audiences.
Key Responsibilities
- Develop and execute the Go-to-Market (GTM) strategy for the platform launch.
- Plan and manage digital marketing campaigns across SEO, SEM, Google Ads, Meta Ads, LinkedIn, email marketing, and content marketing.
- Drive customer acquisition, engagement, and retention.
- Create product messaging, positioning, and marketing collateral.
- Monitor campaign performance, website analytics, conversion rates, and marketing ROI.
Desired Skills
- Experience launching a digital product, SaaS platform, marketplace, or technology product.
- Strong understanding of customer journeys and digital marketing channels.
- Hands-on experience with Google Analytics, performance marketing, SEO, CRM, and marketing automation tools.
- Excellent communication, analytical, and project management skills.
- High aesthetic & design literacy
Preferred Industries
- Interior & Architectural
- Startup or early-stage product launch
- Gaming Industry
- B2B Design
- Building materials
Compensation : Depends on the candidate: From 8 lacs to 15 lacs including variable pay
More Info
Key Skills
marketing automation tools
Meta Ads
About Company
Skills:
ATL BTL Campaign Management, Branch Regional Marketing, Product Marketing, Digital Marketing, Content Strategy, Agency Management, Customer Cohort Strategy Segmentation, D2C Lifecycle Marketing, Lead Generation Conversion Optimization, Project Management, AI-enabled Marketing, Stakeholder Management, Sales Enablement, Customer Communications, Marketing Analytics ROI
Skills:
Google Analytics, Content Strategy, Critical Thinking, Digital marketing expertise, CRM Tools
Skills:
marketing campaigns, SaaS product marketing, marketing automation tools, go-to-market strategy
Skills:
linkedin ads , Google Analytics, SEO, CRM platforms, Email Marketing, Google Ads, marketing automation tools, Product Marketing, Sem, Meta Ads
Skills:
multi-channel marketing campaigns, campaign communications, market competitive intelligence, Marketing Communications, Event marketing, cross-team coordination, Content Writing