Job Title: Digital Product Marketing Manager
Location: Prabhadevi, Mumbai
Experience: 1-4 Years
Qualification: Bachelor's Degree in Marketing, Business, Communications, or a related field
About The Role
We are looking for a Digital Product Marketing Manager to lead the launch and growth of a digital platform. The ideal candidate will drive go-to-market (GTM) strategy, product positioning, digital marketing campaigns, and customer acquisition initiatives while ensuring sustainable user growth across B2B and B2C segments.
Key Responsibilities
Product Marketing & Go-to-Market
- Develop and execute the Go-to-Market (GTM) strategy for new product launches.
- Define product positioning, messaging, and value propositions.
- Create product marketing collateral, presentations, and sales enablement materials.
- Collaborate with Product, Sales, and Design teams to ensure successful product launches.
Digital Marketing & Growth
- Plan and execute digital marketing campaigns across SEO, SEM, Google Ads, Meta Ads, LinkedIn, email marketing, and content marketing.
- Drive customer acquisition, engagement, retention, and lead generation.
- Optimize campaigns to improve conversions and maximize marketing ROI.
- Manage marketing automation and CRM-driven campaigns.
Analytics & Performance
- Track website traffic, campaign performance, conversion rates, and customer behaviour.
- Analyze marketing data using Google Analytics and other reporting tools.
- Identify growth opportunities through performance insights and customer journey analysis.
- Prepare campaign performance reports and recommend optimization strategies.
Desired Candidate Profile
Educational Qualification
- Bachelor's Degree in Marketing, Business Administration, Communications, or a related field.
- MBA in Marketing will be an added advantage.
Experience
- 1-4 years of experience in Product Marketing, Digital Marketing, Growth Marketing, or Go-to-Market Strategy.
- Experience launching digital products, SaaS platforms, marketplaces, or technology products is preferred.
Required Skills
- Strong understanding of Product Marketing and GTM strategy.
- Hands-on experience with SEO, SEM, Google Ads, Meta Ads, LinkedIn Ads, and email marketing.
- Knowledge of Google Analytics, CRM platforms, and marketing automation tools.
- Strong analytical, communication, and project management skills.
- Understanding of customer journeys, user acquisition, and retention strategies.
- High aesthetic sense and design literacy.
What We Are Looking For
- A creative and data-driven marketing professional passionate about launching digital products.
- Someone who can combine product strategy with performance marketing to drive business growth.
- A proactive individual capable of managing multiple campaigns in a fast-paced environment.
- A collaborative team player with strong problem-solving and execution skills.
