Product Marketing Manager

Responsibilities:

Develop and implement strategic marketing plans to achieve company objectives.

Conduct market research to identify trends, opportunities, and competitors in the

finance software industry.

Lead digital marketing campaigns across various channels, including social media,

email, and online advertising.

Collaborate with product development team to ensure marketing strategies align with

product features and updates.

Analyse marketing data and metrics to track campaign performance and optimize

future strategies.

Qualifications:

Bachelor's degree in marketing, Business, or related field; MBA preferred.

3 to 5 years of experience in marketing.

Proven track record of successfully launching and managing marketing campaigns for

software products.

Strong analytical skills and ability to interpret marketing data to make strategic

decisions.

Excellent communication.

Knowledge of accounting and finance industry trends and regulations is a plus.