Product Marketing Manager(US Market)

Job Overview

We are seeking a Product Marketing Manager (US Market) to partner closely with our Growth & CSM teams in shaping compelling product narratives, driving go-to-market strategies, and accelerating customer adoption. This role sits at the intersection of product, marketing, and revenue, requiring a strong understanding of both customer needs and business objectives.

As a key member of the team, you will be responsible for defining product positioning and messaging, translating complex product capabilities into clear and impactful communication, and enabling both internal teams and external audiences with the right context to drive adoption. You will play a critical role in ensuring our product story is consistent, differentiated, and aligned across all customer touchpoints.

This is a high-ownership role with significant exposure across product positioning, customer research, sales enablement, and campaign execution. We are looking for someone who thrives in a fast-paced environment, takes initiative, and can independently drive outcomes while collaborating effectively across functions.

Requirements

• 1-2 + years of experience in SaaS / fast-growth startups, preferably in product marketing, content marketing, or go-to-market roles.
• Strong storytelling, communication, and analytical skills.
• Ability to simplify complex product features into customer-friendly messaging.
• US timings (3PM - 12AM)
• Growth mindset, creativity, and a bias for execution.

Key Responsibility Areas (KRAs)

As we scale rapidly, the Product Marketing team acts as the voice of the product to the market. Your responsibilities include:

1.Messaging & Content Creation

• Convert product features into compelling stories and content.
• Create YouTube explainer videos using AI voiceovers to simplify complex features.
• Push product features on LinkedIn via the company page with engaging narratives.
• Drive monthly newsletters across WhatsApp and email.
• Organize webinars on product updates with existing clients.

2.Sales & CSM Enablement

• Conduct bi-weekly training sessions with the sales team on the latest features, positioning, and objections.
• Conduct weekly training sessions with the CSM team to ensure consistent customer communication.
• Ensure sales decks are always updated with the latest product upgrades.
• Ensure partner decks are updated and aligned with co-marketing opportunities.
• Deliver custom decks for specific clients whenever required.

3.Go-to-Market & Product Launches

• Plan and execute GTM strategies for new product launches with clear positioning and messaging.
• Collaborate with product managers and growth teams to ensure launch readiness.

5.Customer & Market Insights

• Conduct customer research and competitor analysis to sharpen positioning.
• Translate insights into messaging and campaign strategies.

6.Website & Collateral Management

• Ensure the company website is always up to date with the latest product features, case studies, and collateral.
• Create case studies, blogs, one-pagers, and assets for sales and marketing campaigns.

7.Cross-Functional Collaboration

• Work closely with founders, product managers, sales, and success teams to align product storytelling across all touchpoints.

Interview Best Practices

• Keep a notebook & pen handy for quick notes.
• Ensure a professional setting with your camera on—we value interactive, engaging discussions.
• Rounds 2 and 3 may include in-office presentations/discussions, so please plan accordingly.

About the Company

• Vision: BIK helps e-commerce companies unlock more revenue. We work with leading players like Lego, Duroflex, Tata Brands, Imagine & Tranformertable. With our products BIK.ai and Manifest.ai, our goal is to become the global leader in marketing automation.

• Scale: We already process 1B+ events annually, growing rapidly month over month.

• Fuel: Backed by Sequoia Capital and Y Combinator, with strong m