Product Marketing Manager
- Posted a month ago
- Over 50 applicants have applied
Job Description
Key Deliverables:
- Develop and execute differentiated product positioning and messaging to resonate with customers and prospects.
- Own the launch of new product features and their amplification to increase product visibility.
- Equip the sales team with high-value sales tools, training, and collaterals for effective sales enablement.
- Drive marketing pipeline growth by executing programs aimed at net-new and add-on business opportunities.
Role Responsibilities:
- Collaborate with marketing, product, sales, and customer success teams to create compelling marketing messages.
- Serve as a company spokesperson, evangelizing the product and positioning the company as a thought leader in the industry.
- Monitor industry trends and competitor activity, providing updated intelligence to sales teams.
- Develop and deliver engaging marketing materials to help sales teams understand product offerings and positioning.
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About Company
Tanla Platforms
Skills:
GTM Strategy, agentic AI, SaaS product marketing, market competitive intelligence, ROI frameworks, Sales Enablement, Messaging Architecture, product positioning, customer interviews
Skills:
Go-to-market strategy, Messaging, Product Marketing, Sales Enablement, Product positioning
Skills:
Hubspot, Google Search Console, Semrush, Salesforce, Screaming Frog, Showpad, Surfer SEO, Frase, Highspot, seismic, MarketMuse, Ahrefs, GEO AI-search content tools, GA4, Looker Studio, Clearscope, Traditional SEO tools, B2B SaaS, CRM and marketing automation
Skills:
Google Analytics, Content Strategy, Critical Thinking, Digital marketing expertise, CRM Tools
Skills:
kol management , Microsoft Excel, Microsoft Outlook, Product Management, Computer Proficiency, Budget Management, Business Skills, profitability management, Customer Engagement, Vendor Management, Marketing, Marketing Strategy Development, Competitor Analysis, Roi Analysis, Product Launch Management, Brand Management, Channel Marketing, Promotional Planning, Campaign Planning Execution, Microsoft Powerpoint, Market Analysis, Sales Planning