This role demands a dynamic marketing leader with a strong focus on performance and growth, driving customer acquisition, engagement, and retention for our product.
Key Responsibilities:
Develop Marketing Strategy:
- Lead the development of go-to-market strategies and plans for customer acquisition, engagement, and retention.
- Understand customer needs and competitor landscape to create compelling propositions and campaigns that resonate with target audiences.
- Work closely with product teams to integrate marketing initiatives into the product roadmap.
Performance Marketing Execution:
- Design and execute performance marketing campaigns (paid search, social media ads, display ads, retargeting, etc.) across both web and mobile platforms.
- Continuously optimize ad creatives, targeting strategies, and bidding tactics to drive high-quality user acquisition & engagement.
- Manage and allocate marketing budgets efficiently across multiple channels to maximize ROI.
Data-Driven Decision Making:
- Leverage analytics tools (Google Analytics, Firebase, Branch, Intercom) to monitor key performance indicators (KPIs), track the success of campaigns, and identify areas for optimization.
- Provide regular reporting on marketing performance, user acquisition metrics, lifetime value (LTV), customer acquisition cost (CAC), and other relevant metrics.
- Use A/B testing, cohort analysis, & other growth techniques to improve customer conversion & retention rates.
User Engagement & Retention:
- End-to-end ownership of the funnel and optimization of the same in alignment with business objectives.
- Work closely with the product and customer experience teams to develop initiatives aimed at increasing app usage, repeat transactions, and user loyalty.
- Design and implement push notifications, email marketing, and in-app campaigns to improve user engagement.
Collaboration and Leadership Reporting:
- Collaborate with cross-functional teams (product, design, engineering) to ensure alignment on marketing initiatives and business objectives.
- Take end responsibility for cadences and metrics reporting as well as business team liaison.
Scaling the Product:
- Focus on rapidly scaling the product's user base through targeted and high-impact marketing strategies.
- Identify new opportunities for growth, including regional expansion and partnerships.
Preferred Skills & Qualifications:
- Minimum 4-5 years of experience in performance marketing, preferably in a high-growth tech environment or consumer-focused mobile app.
- Proven track record of scaling up products through digital marketing and performance optimization, ideally in hyperlocal, e-commerce, or delivery-based businesses.
- Experience with digital marketing platforms and concepts (E.g., Google Ads, Facebook Ads, Instagram).
- Strong proficiency in data analytics and KPIs (CPA, CPC, CTR, LTV, CAC, etc.).
- Solid understanding of mobile-first marketing, user acquisition, and app store optimization (ASO).
- Hands-on experience with growth marketing tactics such as A/B testing, referral programs, CRM, & lifecycle marketing.
- MBA or equivalent from a top-tier business school (preferred).
- Strong analytical mindset with a focus on measurable results and data-driven decision-making.
- Creative problem-solver who can think outside the box to find new marketing opportunities.
- Excellent communication and leadership skills with the ability to collaborate with diverse teams.
- Results-oriented with a passion for scaling businesses and achieving ambitious growth targets.
