Product Marketing Manager (Saas)

Key Responsibilities

• Develop and execute end-to-end marketing and performance strategies across digital and offline platforms.
• Build and manage product positioning and messaging tailored for a SaaS product, ensuring strong market differentiation.
• Own and optimize digital brand platforms including websites, landing pages, and newsletters with a focus on user conversion.
• Manage marketing content assets such as brochures, presentations, videos, flyers, etc.
• Collaborate with cross-functional teams including product, design, engineering, sales, and vendors.
• Build and implement social media strategies to grow engagement and brand awareness.
• Drive lead generation through digital ads (Google Ads, Social Ads, YouTube, etc.) and offline marketing (events, seminars, partnerships).
• Analyze competitor marketing activities to improve strategy.
• Define and manage budgets across regions ensuring ROI optimization and CAC efficiency.
• Oversee integrated campaigns from ideation to execution and performance measurement.
• Conduct primary and secondary research to support strategic decisions.
• Lead brand-building initiatives across the customer journey and touchpoints.
• Create educational and loyalty initiatives for internal communities and customers.
• Manage A/B testing and experimentation strategy for website and marketing campaigns using platforms like Optimizely, VWO, or Google Optimize.
• Configure and optimize analytics and tracking tools such as GA, GTM, FullStory.
• Present strategies, performance data, and campaign results to stakeholders.
• Generate leads and measure the success of all online/offline marketing initiatives.
• Own testing roadmap and velocity of execution across marketing site and paid channels.