Product Marketing Manager

KEKA TECHNOLOGIES

Hyderabad

5-10 Years

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Posted a month ago
Over 50 applicants

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Job Description

Strategic Product Marketing
Develop a compelling, educational, and brand-aligned narrative. Utilize this foundational story to drive marketing assets that resonate, including our website, product pages, and more.
Craft and implement product positioning and go-to-market strategies that differentiate our offerings
Develop targeted value propositions and messaging frameworks for key market segments
Design and execute strategic marketing plans tied to revenue objectives
Content Development & Sales Enablement
Lead creation of high-impact sales collateral including presentation decks, case studies, and whitepapers
Design and deliver comprehensive product training programs for sales teams
Create strategic sales tools including competitive analysis and objection handling guides
Market & Customer Intelligence
Lead competitive analysis and maintain detailed market insights
Conduct win-loss analyses to optimize sales effectiveness
Research and analyze market trends to identify growth opportunities
Gather and synthesize customer feedback to inform product and marketing decisions
Cross-Functional Leadership
Build strong partnerships with Product, Sales, and Customer Success teams
Provide strategic support for key customer relationships and quarterly business reviews
Ensure consistent messaging and go-to-market execution across all channels
Professional Requirements
5+ years product marketing experience in Global SaaS (HR tech is a plus)
Proven track record driving revenue through strategic marketing initiatives
Master storyteller with exceptional positioning and GTM execution
Strong analytical mindset for data-driven campaign optimization
Outstanding communicator and presenter, especially in B2B sales contexts
Self-motivated collaborator who thrives in fast-paced environments

More Info

Job Type:

Permanent Job

Industry:

Software

Role:

Marketing Manager

Function:

Marketing & Communications

Employment Type:

Full time

Open to candidates from:

Indian

About Company

KEKA TECHNOLOGIES

Keka has been a silent revolution in the making since our launch 7 years ago. Our steadfast focus on building an employee-centric HR platform was well received by more than 8500 businesses across India and the world. Today we are India s #1 platform in the segment with the greatest number of new customers adopting the platform. All with zero advertising spend and pure customer love. We are an organization built by our employees. The passion and the extreme ownership that our people bring to the table are contagious. We don t hide our shortcomings and we aren t afraid to ask for help. When we fail, we learn, adapt, and do better in the future. This open culture encourages our people to innovate, regardless of their function and across departmental boundaries.
e are looking for Associate Product Marketing Managers (APMMs) to join our team. Our APMM will be a superb communicator and manage product launches, competitive intelligence, and sales enablement to grow revenue and drive product adoption.
You ll be embedded in our small, but mighty PMM team based out of Bangalore / Hyderabad and partnering with Keka s senior leadership, product, sales, and partnerships teams.

Job ID: 121401011

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