Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 4 years of experience in marketing working across one or more marketing fields (i.e. growth, product marketing, brand marketing, social).
- Experience managing cross-functional or cross-team projects.
Preferred qualifications:
- Experience working in one or more of the following fields: growth, product, brand, social, or partner marketing or research.
- Experience in consulting and working with behavioural marketing data.
- Experience with marketing and sales operations, financial analytics, or other related analytical experience.
About The Job
Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.
At the India Marketing team, our goal is simple: to bring the magic of products and experiences to our users, via focused GTM efforts including brand, product and retail marketing.
As a Product Marketing Manager for Android in India, you will be responsible for building and establishing Android as the OS of choice. You will be part of a high performing team which will define product marketing strategy using the right user insights and value propositions, leading marketing campaigns with partners in India and globally. You will work closely with our cross-functional teams, regional and global marketing teams in building the strategy, executing high impact campaigns and measuring their impact. You will also be working with external retail, OEM and carrier partners to build a robust Android ecosystem. Finally, your work will also require you to work with multiple partners and agencies, both creative and media, and inspire them to co-create meaningful and high impact social first campaigns.
Responsibilities
- Develop strategy, workflow, insights and campaigns using AI to generate speed and efficiency.
- Develop integrated marketing campaigns which include narratives focused on our users and measuring the impact of our programs, and building every campaign with a social first angle.
- Lead internal communication for sharing actionable, incisive findings; generate buy-in from product and engineering partners to drive action on these insights.
- Work cross-functionally with internal and external stakeholders/partners across Google to evaluate the marketing opportunities from a strategic, financial and operational perspective.
- Shape creative, monitor and evaluate performance, and share campaign learnings with relevant teams.
Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form .
