Product Marketing Manager

Key Responsibilities

• Understand core concepts of Software Product Marketing and SaaS products.
• Brand and position SaaS products using the right marketing mix.
• Manage content assets like websites, brochures, videos, flyers, and presentations.
• Develop compelling product messaging, positioning, and competitive differentiation.
• Conduct primary and secondary research to drive marketing strategy.
• Lead brand marketing from ideation through project management, execution, and ROI measurement.
• Expand company presence across key performance marketing channels and establish new ones.
• Develop and execute social media strategies to boost brand awareness and grow the user base.
• Forecast and manage budgets across locations to optimize spending and CAC (Customer Acquisition Cost).
• Create educational initiatives to engage internal stakeholders and increase brand loyalty.
• Analyze competitor marketing activities and use insights to improve strategies.
• Build targeted media and influencer lists to amplify brand reach.
• Plan and execute integrated marketing campaigns with performance tracking.
• Oversee newsletter management to increase engagement and retention.
• Manage top-of-funnel marketing site experience focusing on conversion rate optimization.