About The Role
We are looking for a dynamic
Product & Marketing Manager who will drive product growth, brand positioning, and marketing strategies for AdCounty Media's digital and mobile advertising solutions. The ideal candidate should have a strong understanding of digital performance marketing, product lifecycle management, and go-to-market strategy.
Key Responsibilities
Product Management:
- Define product strategy and roadmap in alignment with business goals.
- Work closely with tech and business teams to enhance existing products and develop new marketing solutions.
- Analyze market trends, customer needs, and competitor activities to identify growth opportunities.
- Gather feedback from internal teams, clients, and partners to improve user experience and product performance.
- Monitor and evaluate product performance metrics and drive continuous improvement.
Marketing & Brand Strategy
- Plan and execute integrated marketing campaigns to promote AdCounty's products and services.
- Develop product positioning, messaging, and go-to-market strategies.
- Manage content creation for marketing collaterals, website, social media, and campaigns.
- Collaborate with the design and communication teams to ensure consistent branding.
- Conduct market research and create data-driven marketing strategies to boost brand visibility.
- Manage event participation, PR activities, and partnerships to strengthen brand presence.
Performance & Analytics
- Track KPIs for both product and marketing initiatives.
- Prepare performance reports and insights to support strategic decision-making.
- Optimize marketing ROI through data analysis and automation tools.
Requirements
- Bachelor's/Master's degree in Marketing, Business, or related field.
- 48 years of experience in digital marketing, product management, or performance marketing.
- Strong understanding of mobile marketing, ad tech, user acquisition, and growth marketing.
- Hands-on experience with analytics tools such as Google Analytics, Appsflyer, Adjust, etc.
- Excellent communication, analytical, and project management skills.
- Ability to work cross-functionally and manage multiple stakeholders.
Skills: strategy,analytics,data
