Product Marketing Lead

About us

Thyleads is a SaaS-focused lead generation agency that partners with B2B SaaS companies to build scalable outbound engines that deliver high-intent, sales-qualified meetings. The team combines AI-driven personalization, data-driven prospecting, and modern automation workflows to design campaigns that spark meaningful conversations. From LinkedIn automation to multi-touch email sequences, Thyleads helps clients keep their sales pipelines consistently primed for growth.

The Role

Every client hands us a product and a hunch about why buyers should care. Your job is to turn that hunch into positioning that makes a CFO or CMO reply to a cold email. You will own messaging across our entire client base: 10 to 15 live SaaS products at any time, each with its own buyer, category and competitive story.

Concretely, you will:

• Interrogate what clients tell us at onboarding. Clients describe their positioning the way they wish it worked. You verify it against their customers, their lost deals and their competitors, and correct it when it's wrong.
• Build our angles repository. For every client: the personas that buy, the pain that triggers purchase, the proof that closes, the objections that kill deals. Versioned in our dashboard and sharpened after every campaign.
• Write and rewrite cold email copy until it reads like a sharp human did the research. Because one did.
• Run the quality gate. No campaign ships without your sign-off on positioning and copy.
• Train our GTM Engineers to do this themselves. In 12 months they should pass your quality bar on first submission, and you should be working on harder problems.

Why this is not a Typical PMM Seat

You will not run one product's launch calendar. You will hold 12 positioning stories in your head at once and switch from a FinTech infrastructure product at 10am to a retail analytics platform at noon. Your work gets scored in days, in reply rates and meetings booked, never in impressions. If the positioning is wrong, the inbox tells you by Friday.

Who will excel here

• 4 to 7 years in B2B SaaS product marketing, sales enablement or competitive intelligence. Exposure to 2 or 3 products or companies is a plus; range beats depth in this seat.
• You have written things salespeople used in live deals: battlecards, outbound sequences, objection docs. A portfolio of launch decks alone won't cut it.
• You have interviewed customers and sat in sales calls, and you can quote what a buyer said.
• You write short. If your instinct is a 40-slide narrative, this role will frustrate you.
• Agency, consulting or early-stage backgrounds where you were the only marketer are a strong signal, not a gap.

Who should not apply

If your PMM experience is launches, pricing pages and analyst relations for one enterprise product, and your writing has never been measured against a reply rate, this role will feel foreign fast.