Product Marketing Lead

Product Marketing Lead

Location: India Magarpatta, Pune

Type: (Work from Office - Hybrid Mode)

Work time: 12 pm to 9 pm IST (Mon to Fri)

**Thank you for applying. Due to the high volume of applications, only candidates whose profiles align with the job requirements will receive a response**

Simplify Healthcare, a Simplify Group company, is a leading healthcare technology company focused on transforming how U.S. health plans (Payers) operate across benefits, provider, and claims functions. We build cloud-based, AI-driven SaaS platforms that modernize core payer workflows and enable scalable, compliant, and efficient operations.

Our flagship platform, Simplify Health Cloud, brings together enterprise-grade solutions for product configuration, benefits administration, provider lifecycle management, claims operations, and experience orchestration. Designed specifically for the U.S. health insurance ecosystem, our platforms are built to support real-world regulatory complexity, operational scale, and continuous change.

Headquartered in Chicago, with a Global Development & Delivery Center in Pune and a global workforce of 900+ professionals, Simplify Healthcare supports more than 70 U.S. health plans. We are a bootstrapped, debt-free organization with over 18 years of profitable growth, combining long-term stability with a strong execution culture.

Our work has been consistently recognized by Deloitte (Technology Fast 500), Inc. (Inc. 5000), FORTUNE, IDC, and Gartner. As we enter our next phase of growth, we continue to invest in applied AI, platform modernization, and leadership talent to shape the future of payer technology

About the Role:

The Product Marketing Lead plays a pivotal role in bridging the gap between product development and market adoption. At Simplify Healthcare, you'll be the voice of our product(s), crafting compelling narratives that resonate with target audiences and drive sales. You'll wear many hats: strategist, storyteller, analyst, and collaborator, ultimately ensuring our product(s) achieve maximum impact in the market.

Role & Responsibilities:

Market Research and Analysis:

• Conduct in-depth research to understand target markets, industry trends, and competitor landscapes.
• Develop detailed buyer personas and buyer journeys and identify customer pain points.

Product Positioning and Messaging:

• Define the unique value proposition and key differentiators for assigned product(s).
• Develop compelling messaging and communication materials (e.g., product briefs, case studies, presentations, website copy) that clearly articulate the product's benefits.
• Ensure consistent messaging across all marketing channels and internal teams.

Go-to-Market Strategy and Execution:

• Create and execute comprehensive go-to-market plans for new product launches and major feature updates.
• Develop launch campaigns and collateral materials across various channels (e.g., email, social media, webinars, events).
• Manage agency and association relationships and oversee campaign production within budget and timelines.

Content Marketing and Storytelling:

• Plan and create engaging content (e.g., blog posts, whitepaper, ebooks, videos) that educates and informs target audiences about the product's value.
• Collaborate with content writers and designers to develop high-quality marketing materials.
• Manage the content, social media, and campaign calendar
• Optimize content for search engines and social media platforms.

Sales and Support Enablement:

• Equip sales teams with product knowledge, messaging, and competitive battle cards.
• Develop collateral to support the sales process.

Performance Measurement and Optimization:

• Analyze data to measure campaign performance and identify opportunities for improvement and optimization.
• Refine strategies and tactics based on data insights and market feedback.

Qualifications:

• Bachelor's degree in marketing, communications, business, or a related field.
• 5+ years of experience in product marketing at an enterprise B2B SaaS company.
• Strong writer and communicator, with a knack for storytelling and a track record of building engaging content.
• Experience developing narratives, marketing programs, and product launches.
• Portfolio of impactful marketing content, sales enablement materials, customer-facing assets, and a track record of creating successful marketing programs.
• Influencers that can work well cross-functionally and across different levels in the organization.
• Go getter, experienced in driving and launching GTM programs/campaigns.