THE ROLE
A senior, research-first PMM role — not a content or campaign support function. You will own market intelligence, product positioning, ICP strategy, and category narrative, working directly with Product, Sales, and Leadership. The mandate: translate market and customer insight into pipeline, win rates, and market share — not output volume.
WHAT WILL YOU OWN:
Market Intelligence
- Map the global Voice AI landscape — identify whitespace, track category shifts, surface insights that feed roadmap and GTM priorities.
- Design and run primary research: customer interviews, win/loss analysis, buyer surveys. Secondary reports are a starting point, not the output.
- Engage Gartner, Forrester, IDC, and regional analysts for briefings and market evaluations.
Product Launches
- Lead end-to-end launch planning: internal readiness, external narrative, and Sales alignment.
- Own launch metrics — pipeline influenced, win rate on launched features, deal velocity - not launch activity.
- Build a repeatable launch playbook that scales with product cadence.
ICP & Segmentation
- Define and sharpen ICPs across verticals (BFSI, insurance, telecom, healthcare) and geographies (India, US, ME, SEA).
- Identify new segments through structured research
- surface triggers, buying committees, and economics before GTM investment.
- Develop regional GTM hypotheses with clear assumptions, success metrics, and learning milestones.
Positioning & Messaging
- Own Gnani.AI's master positioning architecture -differentiated, durable, grounded in buyer insight.
- Translate product roadmap into narratives that land with enterprise buyers, analysts, and developers.
- Develop vertical and persona-specific messaging; ensure consistency across all external surfaces.
Product Launches
- Lead end-to-end launch planning: internal readiness, external narrative, and Sales alignment.
- Own launch metrics — pipeline influenced, win rate on launched features, deal velocity — not launch activity.
- Build a repeatable launch playbook that scales with product cadence.
Thought Leadership & External Presence
- Write and commission high-signal content: deep-tech blogs, whitepapers, analyst briefs, research reports.
- Own and drive external-facing programs: webinars, podcasts, fireside chats, industry roundtables, roadshows. Speaking and hosting role — not coordination.
- Drive category creation — shape how analysts, press, and buyers frame the Voice AI problem.
Cross-Functional Influence
- Bring market intelligence into product roadmap conversations. Influence prioritisation with evidence.
- Close the loop with Sales on objection patterns, competitive losses, and deal dynamics.
- Support leadership with market intel for board updates and strategic planning cycles.
Experience
- 5–7 years in Product Marketing, Market Strategy, or Product Strategy — enterprise SaaS, AI, Voice AI, Sales Tech, or B2B technology.
- Owned positioning and ICP strategy end-to-end — not supported someone else's.
- Driven product launches with measurable business outcomes (pipeline, win rate, ACV).
- Engaged industry analysts: briefings, evaluations, or positioning work.
- Managed or contributed to multi-region GTM — US, Middle East, or Southeast Asia preferred.
- Worked in category creation: where the buyer has no defined budget or vocabulary yet.
Preferred
- MBA or equivalent (preferred, not required).
- Prior experience in Conversational AI, Voice AI, or Speech Technology.
- Familiarity with BFSI, insurance, telecom, or healthcare enterprise buyers.
- SLG-heavy enterprise environments: long cycles, multi-stakeholder buying committees.
What You Bring
- Research-first: you design and run primary research, not just summarise reports.
- Strong writer: analyst-quality whitepapers, sharp positioning docs, and executive narratives — all at equal standard.
- Commercially grounded: you understand how AI enterprise / B2B SaaS revenue is built and how your work connects to it.
- Comfortable on stage and on mic: webinars, podcasts, fireside chats, roadshows — you own the room.
- Product-native: deep enough on product to hold substantive conversations with PMs and engineers.
- High ownership: you see gaps and fill them. No manager required.
