Sprinklr is the definitive, AI-native platform for Unified Customer Experience Management (Unified-CXM), empowering brands to deliver extraordinary experiences at scale — across every customer touchpoint.

By combining human instinct with the speed and efficiency of AI, Sprinklr helps brands earn trust and loyalty through personalized, seamless, and efficient customer interactions. Sprinklr's unified platform provides powerful solutions for every customer-facing team — spanning social media management, marketing, advertising, customer feedback, and omnichannel contact center management — enabling enterprises to unify data, break down silos, and act on real-time insights.

Today, 1,900+ enterprises and 60% of the Fortune 100 rely on Sprinklr to help them deliver consistent, trusted customer experiences worldwide.

Job Description

What You'll Do:

Strategic Positioning & Core Messaging

Partner with Product Management to develop foundational messaging architecture and positioning frameworks for Sprinklr Service products.
Define global go-to-market strategy and create scalable frameworks that can be adapted across regions and market segments.
Develop core value propositions, messaging pillars, and competitive differentiation strategies for the Service portfolio.
Lead product launch frameworks and establish best practices for Service product introductions globally.
Own release marketing communications for Service products and support customer training teams to enhance adoption and usage.

Market Intelligence & Thought Leadership

Own corporate-level positioning for Sprinklr Service across key buying personas.
Conduct primary market research, customer interviews, and competitive analysis to inform Service positioning and strategy.
Build authoritative thought leadership in CCaaS and customer service markets through strategic content development and industry engagement.

Strategic Execution & Content Development

Develop comprehensive Bill of Materials (BOM) strategy for Service products, establishing content hierarchies and asset priorities.
Own Service-focused website messaging strategy and ensure consistent positioning across all corporate touchpoints.
Act as internal consultant within the marketing organization, informing and guiding Service-focused messaging and campaign strategy.

What Makes You Qualified:

7+ years of B2B SaaS product marketing experience with deep expertise in CCaaS, Contact Center, or Customer Service technology markets.
Proven track record in developing positioning frameworks and messaging architecture that can scale across organizations.
Strong storytelling and exceptional communication skills; ability to clearly convey complex customer service solutions to diverse audiences.
Demonstrated success in taking customer service/contact center products to market and executing structured GTM strategies.
Highly analytical, data-driven, and comfortable working with numbers to drive strategic decisions in competitive service markets.
MBA not mandatory but preferred.

We focus on our mission: Sprinklr was founded in 2009 to solve a big problem: growing enterprise complexity that separated brands from their customers. Our vision was clear: to unify fragmented teams, tools and data — helping large organizations build deeper, more meaningful connections with the people they serve. Today, Sprinklr has a unified, AI-native platform for four product suites: Sprinklr Service, Sprinklr Social, Sprinklr Marketing, and Sprinklr Insights. Sprinklr is here to do three things:

Lead a new category of enterprise software that we call Unified-CXM.
Empower companies to deliver next generation, unified engagement journeys that reimagine the customer experience.
Create a culture of customer obsession, with trust, teamwork, and accountability.

We believe in our product: Customers who value exceptional customer experiences have what they need on our single unified platform, built with an operating system approach on a single codebase. That means that everything — and everyone — can work together to service, respond, sell, and market to customers on the channels they prefer. While Unified Customer Experience Management (Unified-CXM) as a category is just getting started, we are well on our way to creating a no-compromise, unified approach to better customer experiences for the world's leading enterprise brands.

We invest in our people: We offer a comprehensive suite of benefits designed to help each member of our team thrive. Sprinklr believes that you should be able to get the type of care you need for your personal well-being when you need it. We offer you and your family voluntary healthcare coverage in countries where applicable. We believe it is important to take time off – it is essential for your mental and physical wellbeing. We provide Sprinklrites with paid time off to recharge and spend time with loved ones. We want to grow our talent with purpose. Our open Mentoring Program is designed to create meaningful connections that support growth and amplify our focus.

To learn more about employee benefits by region, click here.

To learn more about all-things-Sprinklr, visit our candidate resource hub here.

EEO - Our philosophy: Our goal is to ensure every employee feels like they belong and are operating in a collaborative environment. We fervently believe every employee matters and should be respected and heard. We believe we are stronger when we belong because collectively, we're more innovative, creative, and successful.

Sprinklr is proud to be an equal-opportunity workplace and complies with all applicable federal, state, and local fair employment practices laws. We are committed to equal employment opportunity regardless of race, color, religion, creed, national origin or ancestry, ethnicity, sex (including gender, pregnancy, sexual orientation, and gender identity), age, physical or mental disability, citizenship, past, current, or prospective service in the uniformed services, genetic information, or any other characteristic protected under applicable law.

Reasonable accommodations are available upon request during the interview process. To request an accommodation, please work directly with your recruitment coordinator or recruiter.

Warning about Recruiting Scams: Please be vigilant for recruiting scams impersonating Sprinklr. Sprinklr will never ask you for money, to pay for equipment, or for unnecessary personal information during the interview process. Sprinklr will also never pay in Bitcoin or send email communications from our executives. Please review the Federal Trade Commission's advice to avoid these types of scams.

If you are contacted by someone whom you suspect may not be appropriately representing Sprinklr, please do not engage and block their email or phone number immediately.

Lead - Product Marketing Specialist