Product Marketing

Senior Manager/Associate Director – Product Marketing

About Doceree

Doceree is the world's only AI-powered Operating System for healthcare marketing. We aim to be a catalyst for change, improving healthcare by enabling more meaningful interactions with HCPs. Our patented AI brings deeper context to every HCP touchpoint—understanding who HCPs are, what they're exploring, how they engage, and when they make decisions, all in a privacy-compliant way. With this enriched context, every message becomes clearer, more relevant, and more likely to drive better healthcare outcomes.

In our journey of 6 years, we have earned four patents for innovation and even won a Silver award at the Cannes Lions, one of the world's top advertising honors. Over the years, we've also had the opportunity to work with 115+ pharma companies and collaborate with 30+ media publications, 150+ EHR platforms, 2,000+ publisher networks, and 35+ hospitals and health systems. Our ecosystem connects us with more than 6 million verified doctors worldwide. Today, Doceree operates across 25+ countries, with teams based in New Jersey, London, and India.

Our Core Belie

fTechnology can connect the fragmented healthcare ecosystem to deliver information when it is most needed to improve patients outcomes

.We are expanding our footprints across the globe and enhancing our services, offering, and developing new products and solutions to address the unmet needs of industry. Doceree is operating in 25+ countries currently with offices in US, UK and India

.Website http://www.doceree.com

/Social media link https://www.linkedin.com/company/doceree

/
About The J

obPosition Title: Senior Manager/ Associate Director – Product Marketi

ngDepartment/Function: Strate

gyJob Scope: Glob

alLocation: Noida Sec 1

29Work Setting: WFO(5 days a wee

k)
Role Overv

iewAs a Senior Manager/ Asst. Director - Product Marketing strategist, you will lead product marketing initiatives across new and existing products. Your shall drive the product positioning, product/sales pitch and content strategy around the same. You'll provide GTM support , create compelling messaging, support sales enablement, conduct market research, and support campaigns that generate qualified leads and elevate brand visibility. He/ she shall be driving competitive intelligence (direct and indirec

t).This role requires close collaboration across leadership and cross-functional tea

ms.
Product Positioning, Portfolio Strategy & Commercializa

• tionOwn the strategic positioning, messaging architecture, and commercialization strategy for Doceree's product portfo
• lio.Define differentiated value propositions and market narratives that align product capabilities with customer needs, industry trends, and business objecti
• ves.Own marketing strategy for new/ existing product launches, feature releases, market expansions, and strategic initiati
• ves.Develop product adoption frameworks and growth strategies to accelerate market penetration, customer acquisition, and revenue imp
• act.Serve as the strategic bridge between Product, Sales, Marketing, and Leadership to ensure alignment on product vision, customer value, and market opportunit

ies.Market Intelligence, Customer Insights & Strategic Rese

• archLead primary and secondary market research initiatives to identify emerging market opportunities, customer needs, competitive threats, and whitespace opportunit
• ies.Develop deep understanding of healthcare, pharmaceutical, AdTech, and AI ecosystems to shape product strategy and market position
• ing.Translate market intelligence, customer feedback, and industry trends into actionable recommendations for product roadmap, GTM priorities, and growth investme
• nts.Build market opportunity assessments, segmentation frameworks, and strategic insights that support leadership decision-mak

ing.Sales Enablement & Revenue Accelera

• tionBuild strategic sales enablement programs that equip commercial teams with compelling narratives, competitive differentiation, customer insights, and value-selling framewo
• rks.Develop and maintain executive-level sales assets including strategic pitch narratives, solution playbooks, battlecards, product decks, customer success stories, and objection-handling framewo
• rks.Partner with Sales Leadership to identify adoption barriers, improve win rates, and strengthen product-market fit across customer segme
• nts.Ensure product messaging remains consistent and competitive across all customer-facing touchpoi

nts.Competitive Strategy & Market Leader

• shipEstablish a formal competitive intelligence function that tracks competitor positioning, pricing models, product evolution, partnerships, acquisitions, and GTM strateg
• ies.Develop strategic response frameworks and differentiation strategies to strengthen Doceree's market leaders
• hip.Identify category creation opportunities, emerging industry narratives, and market whitespace that can drive long-term competitive advant
• age.Regularly brief leadership and commercial teams on market dynamics, risks, opportunities, and strategic recommendati

ons.Cross-Functional Leadership & Strategic Influ

• enceLead cross-functional planning and alignment across Product, Sales, Growth, Customer Success, PR, and Executive Leadership te
• ams.Drive strategic discussions around market expansion, customer acquisition, product adoption, and portfolio gro
• wth.Support and contribute to GTM operating rhythms, business reviews, and performance dashboards to provide leadership visibility into product marketing effectiven
• ess.Champion a data-driven culture by sharing insights, frameworks, best practices, and strategic recommendations that improve business outco

mes.Requireme

• nts 8+ years of experience in product marketing, ideally in healthtech, martech, or SaaS environme
• nts.Excellent communication and storytelling skills, with an ability to translate complex products into simple, compelling messa
• ges.Strong experience with sales enablement and B2B marketing materi
• als.Goos experience in leading cross-functional collaboration and with leadership t
• eam.Experience in market research and competitive analy
• sis.Self-starter who thrives in a fast-paced, global t

eam.
Doceree India Ben

efitsBelow are the competitive benefits that will be provided to the selected candidates basis their loca

• tion.
  Competitive Salary P
• ackageGenerous Leave
• PolicyFlexible Working
• HoursPerformance-Based B
• onusesHealth Care Be

nefits
Doceree DEI Vision &

MissionDoceree DEI (Diversity, Equity & Inclusion) is to create and sustain a one team culture globally with a mission to provide equal opportunity to people from diverse social, cultural, physical and psychological backgrounds and do not discriminate on the basis of race, colour, religion, national origin, sex, age, citizenship status, disability status, genetic information, sexual orientation, or gender identity or expression of an otherwise qualified individual, or membership in any other class protected by applicab

le law.Doceree fosters an inclusive culture by inculcating a sense of belonging within our ONE team through appropriate behaviours, policies and systems, while also being fair to one a

nd all.To support this Doceree has taken formal strides with a 5C model and 4E's pledge, to ensure, encourage and exhibit our commitment to DEI, and move towards our DEI vision. Please click to know more details - Doceree Progresses Diversity, Equity and Inclusion in the Work

place –
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