Product Marketing Manager

Title: DGM/GM: Product Marketing & Go-to-Market (GTM)

Location: Corporate Office / Noida, India

Reports to: Chief Marketing Officer (CMO)

ROLE SUMMARY AND OVERVIEW

• The Product Marketing & Go-to-Market (GTM) Lead will be responsible for driving the commercialization of Newgen's products and solutions across global markets.
• The role serves as the strategic bridge between Product Management, Sales, Marketing, Analyst Relations, Customer Success, and Regional Marketing to ensure every product is positioned effectively, launched successfully, adopted by customers, and contributes meaningfully to pipeline and revenue growth.
• This is a highly cross-functional leadership role responsible for product positioning, messaging, market intelligence, product launches, sales enablement, demand generation strategy, and GTM execution.
• The incumbent will own the end-to-end GTM lifecycle—from defining value propositions and buyer journeys to influencing pipeline creation and accelerating market adoption.

KEY RESPONSIBILITIES

1. Product Strategy & Positioning

• Develop compelling product positioning, messaging, and value propositions for enterprise buyers.
• Build differentiated narratives for products, platforms, and industry solutions.
• Translate complex technology capabilities into business outcomes and customer value.
• Create messaging frameworks tailored to CXOs, business users, IT leaders, and line-of-business stakeholders.
• Develop vertical-specific messaging across Banking, Insurance, Government, Healthcare, Manufacturing, and Shared Services.

2. Go-to-Market Strategy

• Define and execute global Go-to-Market strategies for products, solutions, and new market offerings.
• Develop launch plans covering positioning, pricing inputs, packaging recommendations, messaging, sales readiness, and customer communication.
• Create GTM strategies for new products, AI capabilities, accelerators, industry solutions, and platform enhancements.
• Partner with regional marketing teams to localize GTM plans across geographies.
• Build repeatable GTM frameworks that can be adopted globally.

QUALIFICATIONS AND CRITICAL COMPETENCIES

• MBA in Marketing, Business, or related discipline preferred.
• 10–15 years of experience in Product Marketing, Solution Marketing, Go-to-Market, Product Strategy, or Product Management.
• Experience in enterprise software, SaaS, BPM, ECM, AI, Low-Code, Digital Transformation, Banking, Insurance, or Financial Services preferred.
• Experience launching enterprise software products across global markets.
• Strong understanding of B2B enterprise buying cycles.
• Excellent business storytelling and presentation skills.
• Proven ability to influence senior stakeholders and work across matrix organizations.