Product Marketing Consultant

Location: Bangalore, India

Engagement: Consultant / Contract (13 months) leading to a full-time role

Company Description

Siren is building India's most trusted AI-powered, privacy-first scam protection app. We help individuals and families stay safe online with real-time scam alerts for calls, SMS, apps, device health and links with anti-phishing and suspicious caller detection, fraud loss protection and reimbursement support. Beyond the app, we're building Scam Safe India,a movement to turn fraud awareness into real-world protection through education, community, and technology.

Role Responsibilities

This is a builder role, not a deck-making role. You'll work closely with the founding team to shape how Siren shows up across the internet from AI-powered product videos to LLM-optimised blogs and brand campaigns. If you love shipping content at scale using AI tools, experimenting fast, and owning outcomes end-to-end, this role is for you. This role is contract/consulting to start, with a strong possibility of converting to a full-time role in few months, based on your performance.

1.Product & Brand Marketing (AI-first)

• Create short, high-impact product videos (reels, explainers, demos) using AI video, voice, and editing tools
• Turn product features, scam trends, and user stories into clear, trust-building narratives
• Own messaging for launches, experiments, and new features

2.LLM SEO & Content at Scale

• Build and run an LLM SEO content engine (blogs, landing pages, FAQs, explainers)
• Use AI tools to research, draft, optimise, and scale content targeting scam- and fraud-related searches
• Study and apply best practices from global leaders.

3.Social & Distribution

• Own Siren's content across LinkedIn, Twitter (X), and Instagram
• Design repeatable content formats (AI reels, scam explainers, carousels, etc)
• Build content loops that drive awareness trust adoption

4.Campaigns & Experiments

• Launch creative brand and education campaigns
• Work closely with product and data teams to convert insights into stories users care about
• Measure what works, double down, kill what doesn't

What We're Looking For

• 2 4 years of experience in product marketing, content marketing, or growth (consumer apps, fintech, edtech preferred)
• Strong hands-on experience using AI tools for:
• Video & audio generation
• Copywriting & storytelling
• SEO & content optimisation
• Ability to execute end-to-end: idea create publish distribute learn
• Comfort working in ambiguity and moving fast like a founder
• Excellent written communication simple, human, trustworthy

Bonus if you've worked on: security, scams, fintech, consumer trust, or safety products.

Why This Role Is Special

• You'll be part of the founding team, shaping Siren's voice from the ground up
• High ownership, high learning, real impact
• Clear growth path into Product Marketing Manager / Head of Content & Growth
• Mission-driven work: helping make India scam-safe

How to Apply

Email [Confidential Information]

with:

• Links to your work / portfolio
• A short note on how you will use AI to create a content playbook at scale for Siren

Subject: Product Marketing Consultant Siren