Product Marketing
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Job Description
Product Marketing
Location: Gurugram, Haryana
Experience: 0–3 Years
About the Role
We are looking for a creative and consumer-focused Product Marketing professional to drive marketing initiatives for our wearables category, including smartwatches. The role involves product positioning, consumer insights, innovative campaigns, and strategic partnerships to drive brand awareness and category growth.
Key Responsibilities
- Develop product positioning and go-to-market strategies for wearables.
- Identify consumer insights, market trends, and competitive opportunities.
- Conceptualise engaging, product-led marketing campaigns.
- Explore celebrity, influencer, sports, and lifestyle brand collaborations.
- Evaluate campaign ideas for consumer relevance and business impact.
- Collaborate cross-functionally to drive product awareness and sales.
What We're Looking For
- 0–3 years of experience in product marketing, brand marketing, or a related field.
- Strong creative thinking and consumer understanding.
- Interest in consumer technology, wearables, and lifestyle trends.
- Strong communication, analytical, and stakeholder management skills.
- A balance of creativity, strategic thinking, and commercial acumen.
More Info
Key Skills
go-to-market strategies
sports and lifestyle brand collaborations
product-led marketing campaigns
About Company
Skills:
Content Strategy, Market research and competitive analysis, Customer insights, Market research, B2B marketing materials, portfolio strategy, Sales Enablement, Product positioning, competitive strategy, Cross-functional collaboration, Competitive Intelligence, Commercialization strategy, Product sales pitch
Skills:
Customer Segmentation, Product Positioning, Market Analysis, Integrated Marketing Communication, Product Launch Strategy, key messaging, Btl, GTM Strategy, ATL, Product Value Proposition, Consumer Insights, Competition Mapping
Skills:
go-to-market strategies, sales enablement content, market and competitor research, SEO best practices, product messaging and positioning
Skills:
Product GTM strategy, Customer insights, Content Marketing, Product positioning, Digital tools, Ad copies, Messaging
Skills:
Messaging Frameworks, Lifecycle Marketing, Product Positioning, Sales Enablement