Product Marketing Associate

About HyperVerge

HyperVerge is a deep tech AI company that provides identity verification solutions for companies in the BFSI, Ed-tech, Telecom, Digital Lenders, Marketplaces etc spaces. Our home grown AI powers large enterprises like Jio, SBI, Bajaj Finserv, etc, and startups like EarlySalary, MoneyTap, ZestMoney, Kissht, etc. Our code has powered 700 million+ AI based automated ID checks so far.

HyperVerge aims to be a $100M revenue company in the next 4 years and the journey to $100M will need amazing marketing, content and design. Fields like AI, BFSI are full of complex ideas that need unpacking, structuring and presentation to enable better dialogue with our target customers.

Mission:

As a Product Marketing Associate, you will be responsible for the product marketing charter for HyperVerge's India business - spanning new product launches (0→1), ongoing sales enablement for existing products, account-based marketing and customer marketing. This role is directly responsible for contributing to revenue and pipeline for our India business.

You will work at the intersection of Product, Sales, KAM, Content, Field Marketing, and Growth to ensure every product has a clear market narrative, every target account receives personalized engagement, every seller has the right collateral, and every customer story is captured and amplified. This is a hands-on, high-ownership role with direct impact on business outcomes.

OUTCOMES - FIRST YEAR:

Within the first month

• Develop a strong understanding of HyperVerge's product portfolio, ICPs, market segments, and competitive landscape
• Map current GTM priorities, sales collateral inventory, target account lists, and gaps across products
• Build relationships with Product, Sales, BD, KAM, Content, and Field Marketing teams

Within the first 3–6 months

• Define positioning and messaging frameworks for new (0→1) products; execute at least one product launch end-to-end
• Audit and refresh sales enablement collateral across all existing products
• Launch initial customer marketing motions — case studies, testimonials, and customer proof points
• Partner with Sales & KAM to identify high-value target accounts and launch ABM plays with personalized messaging and content
• Establish a working rhythm with Content and Field Marketing to ensure product narratives flow into blogs, thought leadership, event messaging, and conference collateral

Within the first year

• Drive measurable pipeline and revenue contribution through product marketing and ABM programs in India
• Establish repeatable launch playbooks, ABM frameworks and enablement frameworks that scale with the product portfolio
• Build a library of customer proof - case studies, ROI narratives, and win stories that strengthens sales conversations and brand credibility

RESPONSIBILITIES:

1. Positioning, Messaging & Product Launches (0→1 Products)

• Define ICP-led positioning, craft persona-specific messaging, and own end-to-end product launches with scalable GTM playbooks and competitive differentiation.

2. Sales Enablement for Existing Products

• Drive revenue impact by continuously equipping Sales, BD, and KAM teams with updated, insight-led collateral and narratives based on product evolution, field feedback, and competitive dynamics.

3. Account-Based Marketing (ABM)

• Design and execute data-driven, multi-touch ABM programs with Sales/KAM to drive engagement, pipeline, and deal progression across high-value target accounts.

4. Customer Marketing

• Build and scale customer advocacy by systematically capturing and amplifying proof (case studies, ROI stories, testimonials) and embedding it across sales, marketing, and growth channels.

5. Cross-Functional Collaboration & Pipeline Ownership

• Partner with Product, Sales, and Growth to align messaging with market needs, influence pipeline outcomes, and continuously refine positioning through research and win/loss insights.

6. Content & Field Marketing Collaboration

• Own how product narratives show up externally by enabling Content and Field teams with messaging, assets, and direction-ensuring all content and events (blogs, webinars, conferences, demos, thought leadership) are consistent, differentiated, and drive engagement from target accounts.

REQUIREMENTS:

• 2–4 years of experience in product marketing, B2B marketing, or a closely related GTM role
• Strong writing and storytelling skills — ability to simplify complex, technical products into clear, compelling narratives that resonate with buyers and drive action
• Experience creating sales enablement collateral (decks, one-pagers, battle cards, talk tracks)
• Comfort working cross-functionally with product, sales, and customer-facing teams
• Analytical mindset - ability to work with pipeline data, funnel metrics, and campaign performance to inform decisions
• Strong project management skills - ability to manage multiple initiatives simultaneously with high attention to detail
• Self-starter with a bias for action and high ownership
• Experience measuring and optimizing marketing ROI

Good to Have

• Experience in BFSI, Fintech, SaaS, or enterprise technology
• Exposure to 0→1 product launches or early-stage GTM environments
• Hands-on experience with customer marketing, case studies, or advocacy programs
• Hands-on experience running ABM programs or campaigns for named accounts
• Understanding of identity verification, onboarding, compliance, or RegTech