Product Marketing Associate

Key Responsibilities:

• Develop and execute Go-to-Market Strategies.
• Conduct Target Market and Competitive Research to inform product positioning.
• Conceptualize Product Features and maintain the Product Marketing Roadmap.
• Develop Content & Messaging Strategy to drive adoption and growth.
• Plan and execute User Engagement Strategies, including re-engagement and creative campaigns.
• Optimize App/Web Store, LeadGen paths, and user journeys.
• Conduct AB Testing and experimentation on elements, features, and user journeys.
• Segment users, profile cohorts, and customize engagement strategies based on user types.
• Research and drive Monetization Strategy across Free, Freemium, and Paid subscribers.
• Optimize Lifetime Value and repeat user monetization.