Product Marketing and Business Development Manager (Footwear/ D2C & D2B)

Company Description

Leather Kraft is a premium manufacturer of leather sandals and slippers headquartered in Lucknow, India. The company specializes in private-label (OEM) production, blending traditional leather craftsmanship with advanced manufacturing practices. Leather Kraft delivers footwear known for its high-quality materials, superior comfort, and exceptional finishing. With a dedication to excellence, Leather Kraft takes pride in creating products that embody style and durability.

Role Description

This is a full-time remote role for a Product Marketing and Business Development Manager with a focus on Footwear for D2C and D2B markets. The primary responsibilities include conducting market analysis, developing strategic business plans, managing accounts, driving sales initiatives, and overseeing product management for the brand. The role involves identifying new business opportunities, building strong client relationships, and ensuring product positioning aligns with both market trends and customer needs.

Qualifications

1. Marketing Strategy

Create end-to-end marketing strategies for your footwear products

Plan product launches, seasonal campaigns & promotions

Decide pricing, offers & positioning for different platforms

2. Social Media Marketing

Instagram, Facebook, LinkedIn content strategy

Coordinate posts, reels, influencer tie-ups

Run and optimize paid ads (optional but preferred)

3. E-commerce Management

List products on Amazon, Flipkart, Myntra, Ajio, etc.

Optimize product titles, descriptions, keywords & images

Manage pricing, offers, inventory coordination

4. Sales & Client Interaction (B2B Focus)

Create sales pitches & sourcing decks

Talk to potential buyers, retailers & brands

Handle inbound queries for bulk orders & sourcing

Follow up, negotiate & close deals