We are looking for aProduct Marketer / Growth Marketer who deeply understands the product and actively works on improving both the product and its growth. This role sits between product, marketing, and data, and focuses on driving adoption, activation, retention, and revenue through continuous experimentation.
Key Responsibilities
- Understand the product end-to-end and identify growth opportunities
- Improve onboarding, activation, and user journeys
- Define and communicate product positioning and messaging
- Plan and execute growth experiments across channels
- Work closely with product, design, and engineering teams
- Analyze user behavior and funnel metrics
- Identify friction points and propose product improvements
- Turn product features into clear, compelling marketing narratives
Required Skills
- Strong product thinking and user-centric mindset
- Ability to learn products deeply and quickly
- Experience with growth frameworks (funnels, experiments, metrics)
- Strong analytical and problem-solving skills
- Clear communication and documentation skills
- Comfort working with data and insights
Preferred Skills
- Experience with onboarding optimization and activation flows
- Familiarity with A/B testing and experimentation
- Knowledge of analytics tools and dashboards
- Experience collaborating with product and engineering teams
- Basic understanding of paid, organic, and lifecycle channels
Ideal Candidate
- Thinks like a product owner, not just a marketer
- Is curious, structured, and experiment-driven
- Enjoys improving products, not only promoting them
- Can move from insight idea execution quickly
- Is comfortable with ambiguity and iteration
