Product Manager/Sr. Product Manager

Designation: Product Manager/Sr Product Manager

Location: Bangalore

Role: Full time

Experience: At least 3-4 Years of experience in Pharma Marketing

Industry: Pharmaceutical Company

Portfolio: Gynae Portfolio

Education Qualification: A Bachelor of Pharmacy (B. Pharma) degree and a Master of Business Administration (MBA) in Marketing

Skills required:

Brand management skills throughout the life cycle of the brands

Good communication skills (oral & written)

Ability to analyze data and take insights.

Scientific knowledge

Leadership skills

Good interpersonal skills

Ability to unlearn & re-learn.

Presentation skills

New product launch experience.

Job Responsibilities in Brief:

Develop and implement effective marketing strategies and brand communication plans for assigned brands

Collaborate with the sales team to ensure the successful implementation of marketing strategies

Plan and execute both strategic and tactical campaigns and activities

Monitor and track promotional investments to maximize return on investment

Coordinate with other departments to ensure seamless marketing operations and successful achievement of results-oriented tasks

Provide field colleagues with promotional support, medical advice, and strategic ideas

Organize and participate in various review meetings with field colleagues and head office

Work closely with senior sales managers to monitor the progress of assigned brands

Identify and launch new products in accordance with company strategies

Prepare annual brand and therapy plans on time

Conduct market research activities using both external and internal data to identify market opportunities

Develop and manage customer relationships, including Key Opinion Leader (KOL) and Key Business Influencer (KBI) management in collaboration with the Customer Relationship Management (CRM) and Sales teams

Support participation in national and state conferences and Continuing Medical Education (CME) programs with innovative ideas, participation, execution, and implementation

Plan and actively participate in sales review meetings and strategy meetings

Ensure optimal utilization of promotional expenses within assigned budgets

Conduct fieldwork/on-the-job training with the sales team to improve performance and achieve business goals.