Job Purpose:
- Identifying the challenges / opportunities in the current ecosystem for improvement.
- Creating a digital roadmap to improve the overall customer experience by way of D2C Campaigns & product journeys
- Analyse Current Market Trends with Competitor offerings and set a roadmap for new products / industry first offering.
- Set up time bound execution plans & work with the cross functional teams to achieve the strategic vision.
- Product Launch to the final adoption by the distribution channel
JOB DESCRIPTION / KEY SKILLS:
- Effectively planning the strategies by understanding the business dynamics, gap analysis, interacting with key stakeholders and framing implementation plan for seamless execution of Digital Sales
- Bring in new insights and ideas by using industry knowledge, competitive analysis, regulatory changes, and technology innovations.
- Design and implement product positioning, messaging and Go-To-Market Strategy across offline and digital channels
- Exhibit a data-driven approach but also comfortable in dealing with ambiguous situations intuitively with sound business acumen.
- Excellent problem-solving and design skills with an ability to define a clear problem statement, user scenarios, use cases including edge cases, and the underlying assumptions.
- Ownership attitude to ensure that product is not just designed and developed, but also adopted by the target audience.
- Highly skilled in prioritizing the roadmap & to work in collaboration with a diverse set of cross functional teams and drive execution without having direct authority.
- Constantly track the progress of the project & present the same to the Senior Management through presentations / dashboards.
- Minimum 5+ years of experience in product management of web and/or mobile applications with sound knowledge of technology.
- Prior hands-on experience in technology development is highly preferred - with the ability to deep dive into technical designs.
Critical Competencies: Strategy, Analytical Skills, Domain Knowledge, Project Management ,Problem Solving. Team Management , Excellent Communication
