Job profile:
We are seeking a dynamic Product Manager to support the marketing strategies and execution for our product VIXXA 2 CGM. The ideal candidate will work closely with the sales team and crossfunctionally at HO to drive brand objectives viz brand visibility, inclinic communication and engagement, market / patient penetration and sustainable business growth.
Key Responsibilities:
- Developing and executing marketing plans and campaigns for assigned product/s and therapeutic segments.
- Develop brand plans and activity budgets with quantified outcomes
- Coordinate with the sales team to support field activities, promotional programs, and product launches and KOL / KBL engagements
- Development of marketing materials viz visual aids, patient education material and CME / RTM decks for HCP discussions and digital content for E comm and product website.
- Should be acquainted with Digital / Social marketing for supporting digital initiatives viz E Comm and Social Media and Q Comm
- Identify, prepare briefing note and work with agencies for market research and competitor analysis to identify trends, opportunities, insights and challenges
- Liaise with key stakeholders UK HQ / KOL / KBL to ensure scientific accuracy and brand consistency
- Conceptualise and develop doctor engagement programs, CMEs,
- Support participation in National and Local conferences, trade events.
- Track and evaluate campaign effectiveness with dashboards and provide insights for improvement.
- Maintain marketing databases, product training materials, and field communication tools.
Desired Skills & Competencies:
- Strong understanding of pharma/healthcare marketing and brand management.
- Excellent communication, presentation, and interpersonal skills.
- Creative mindset with attention to detail and consistency.
- Analytical skills for interpreting market and sales data.
- Ability to manage multiple projects and meet deadlines.
Qualification & Experience:
Education: B.Pharm / M.Pharm / MBA in Marketing or related field.
- Experience: 6-10 years of experience in pharma product management
- Industry Preference: Pharmaceutical / Healthcare / Medical Devices.
Key Attributes
- Self-motivated, result-oriented, and collaborative.
- Creative, self-starter and proactive.
- Ability to travel 40% of the working time
- Agility to adapt to market learnings and optimisation plans for increased share
