Product Manager - General Segment

Role Overview

We are looking for a driven and analytical Product Manager to manage and grow brands in the General Segment. The role involves end-to-end brand management, campaign execution, and close coordination with the sales team to drive business outcomes.

Key Responsibilities

Develop and implement brand strategies to drive growth and prescription generation

Conduct market research and competitor analysis to identify trends and opportunities

Plan and execute marketing campaigns, promotional inputs, and digital initiatives

Manage product lifecycle from planning to performance monitoring

Work closely with the sales team for effective execution and feedback loops

Develop visual aids, leave-behinds, and promotional materials for field force

Plan and execute product launches, CMEs, and marketing activities

Track brand performance, prescription trends, and campaign effectiveness

Coordinate with cross-functional teams (Sales, Medical, Regulatory, Supply Chain)

Manage marketing budgets and ensure optimal utilization

Key Requirements

Education: B.Pharm / B.Sc. + MBA preferred

Experience: 34 years in Pharma PMT (General Segment preferred)

Strong understanding of pharmaceutical marketing and brand management

Good analytical and presentation skills

Experience in campaign execution and field force handling

Ability to work in a fast-paced, target-driven environment

Preferred Skills

Exposure to General Medicine / OTC portfolios

Strong execution-oriented mindset

Proficiency in MS Excel, PowerPoint, and basic digital marketing tools