Product Manager
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Seeking a Dynamic Product Manager for a Marketing-tech platform based out of Bengaluru.
Job Responsibilities
● Product Strategy & Roadmap: Define and execute the product roadmap for ad monetisation, focusing on revenue optimisation and yield management.
● Monetization Optimization: Identify and implement strategies to improve ad inventory monetisation, including header bidding, real-time bidding (RTB), and direct-sold campaigns.
● Cross-functional Collaboration: Work closely with engineering, customer success, sales, and marketing teams to build scalable and effective ad monetisation products.
● Performance Analysis: Leverage data analytics to monitor key revenue and performance metrics, optimising ad placements and demand sources.
● Market & Competitive Analysis: Stay up to date with industry trends,
competitor offerings, and regulatory changes (e.g., GDPR, CCPA) that impact ad revenue.
● Partnerships & Integrations: Collaborate with DSPs, SSPs, ad exchanges, and
third-party vendors to enhance monetisation opportunities.
Job Requirements
● 4-6 years of experience in product management, preferably in AdTech or digital advertising domains.
● Strong understanding of programmatic advertising, ad serving, and real-time bidding (RTB) technologies.
● Knowledge of demand-side platforms (DSPs), supply-side platforms (SSPs), ad exchanges, and header bidding solutions.
● Familiarity with ad monetisation metrics such as CPM, CPC, CTR, fill rate, and viewability.
● Hands-on experience working with ad tech tools, including Google Ad Manager, Prebid, OpenRTB, or similar.
● Proficiency in data-driven decision-making, using SQL, Excel, or analytics tools (Google Analytics, Looker, Tableau, etc.).
● Excellent stakeholder management and ability to communicate technical concepts to non-technical audiences.
● Strong problem-solving and analytical skills, with a focus on optimising
Job ID: 151609141
Skills:
technical proficiency , Ad monetization expertise, ad exchanges, SSPs, Invidi, Ad serving technologies, Knowledge of ad monetization across OTT platforms, Data-driven mindset, Google Ad Manager, Ecommerce, Publishing, Familiarity with header bidding, Programmatic advertising, Freewheel, Yield optimization
Skills:
Apis, Distributed Systems, Open bidding, oRTB, PubMatic, Win rate, Bid density, Fill rate, ARPU, Auction dynamics, Google Ad Manager, Mediation models, eCPM, Viewability, Programmatic advertising, Unified auctions, Header bidding, Match rate, ironSource, Latency-sensitive architecture, Controlled rollouts
Skills:
DV360, Excel, Sql, RTB, SSPs, DSPs, The Trade Desk, data analytics tools, Google Ad Manager, digital advertising metrics, programmatic advertising
Skills:
attribution , retail media , Dsp, Measurement, Ad Exchange, Commerce Media, Open RTB, Ai, SSP, ML-powered advertising products, Programmatic Advertising, Publisher monetization, Yield optimization, Campaign Management
Skills:
tracking systems , privacy compliance , Gdpr, Data Governance, Gpp, Identity, Apis, event pipelines, programmatic advertising, ad serving infrastructure, large-scale data platforms, IAB TCF, DSP ecosystem, RTB systems, CCPA, programmatic data flows, DPDPA, Product Management, martech, SSP, ADTECH, consent management, CPRA
