technical proficiency , Ad monetization expertise, ad exchanges, SSPs, Invidi, Ad serving technologies, Knowledge of ad monetization across OTT platforms, Data-driven mindset, Google Ad Manager, Ecommerce, Publishing, Familiarity with header bidding, Programmatic advertising, Freewheel, Yield optimization

Apis, Distributed Systems, Open bidding, oRTB, PubMatic, Win rate, Bid density, Fill rate, ARPU, Auction dynamics, Google Ad Manager, Mediation models, eCPM, Viewability, Programmatic advertising, Unified auctions, Header bidding, Match rate, ironSource, Latency-sensitive architecture, Controlled rollouts

DV360, Excel, Sql, RTB, SSPs, DSPs, The Trade Desk, data analytics tools, Google Ad Manager, digital advertising metrics, programmatic advertising

attribution , retail media , Dsp, Measurement, Ad Exchange, Commerce Media, Open RTB, Ai, SSP, ML-powered advertising products, Programmatic Advertising, Publisher monetization, Yield optimization, Campaign Management

tracking systems , privacy compliance , Gdpr, Data Governance, Gpp, Identity, Apis, event pipelines, programmatic advertising, ad serving infrastructure, large-scale data platforms, IAB TCF, DSP ecosystem, RTB systems, CCPA, programmatic data flows, DPDPA, Product Management, martech, SSP, ADTECH, consent management, CPRA

attribution , retail media , Dsp, Open RTB, Audience targeting, Yield optimization, Ai, identity solutions, Publisher monetization, Measurement, Programmatic Advertising, ML-powered advertising products, Commerce Media, Campaign Management, Ad Exchange, SSP

Agile Scrum development, dynamic ad insertion, log-level data, programmatic advertising, digital ad performance metrics, ad networks, data analytics tools, SSP DSP technologies, ad technology, AI ML-based yield optimization, digital advertising ecosystems, server-side ad insertion, programmatic ad exchanges