Product Strategy
- To Develop and refine the product strategy in alignment with overall business goals, market trends, and customer needs.
- To Define clear category goals, performance metrics, and KPIs to measure and drive category performance.
Product Roadmap Creation
- Creating and maintaining a clear and comprehensive product roadmap that outlines the vision, goals, and milestones for the product's development and release.
Market Research and Analysis
- Conducting market research to identify customer needs, competitive landscape, and market trends. Analyzing data to make informed decisions about product features, pricing, and positioning.
- Margin analysis - Annual budget planning and effective management of marketing and sales team to achieve the annual budgeted target.
Product Planning and Prioritization
- Competitive Landscape analysis and strategy against it. - Research and implementation of business plan
New Product Launch (Development)
- New product launch and Benchmarking of the products against Competition. - Pricing strategies & approvals.
- Review & approval of promotional activities and collaterals for effective communication of the products.
Scheme Designing
- Designing of Schemes and Loyalty programs for Distributors and End users. - Building the sales channel across India for Astral's adhesive solutions.
Product Performance Monitoring
- Monitoring and analyzing the existing product performance such as revenue, market share, customer satisfaction, and adoption rates. Identifying areas for improvement and implementing strategies to optimize product performance.
