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Job Description
About Anker in Malaysia
Malaysia is one of Anker's most mature Southeast Asian markets, with strong brand recognition, a well-developed specialty store network, and a thriving e-commerce ecosystem across Shopee, Lazada, and TikTok Shop. As we accelerate our multi-category expansion, the GTM Manager will play a pivotal role in connecting Shenzhen's product engine with Malaysia's market execution.
About This Role
We're hiring a GTM Manager to own the end-to-end go-to-market strategy for Anker's Malaysia product portfolio — covering charging, audio, and smart home categories. You'll decide what products launch, at what price, through which channels, and on what timeline. This is a category ownership role with full P&L responsibility.
What You'll Do
- Own the full Go-to-Market strategy for Anker's Malaysia product portfolio
- Develop end-to-end product launch plans: market analysis, channel strategy, pricing, and cross-channel execution (specialty stores, KA, distributors, Shopee/Lazada/TikTok Shop
- Analyze market and sales data to track category performance and optimize product-market fit
- Partner with Shenzhen product and R&D teams to translate local consumer insights into product roadmap
- Collaborate with KAM, brand marketing, and retail teams on channel readiness and promotional planning
- Track the competitive landscape and build differentiation strategies
- Own category P&L — pricing, promotion, channel mix, and margin management
- Drive the Malaysian product launch calendar in alignment with global product milestones
What We're Looking For
- 5+ years of GTM, product marketing, or category management experience — consumer electronics, FMCG, or e-commerce preferred
- Proven track record of launching new products in the Malaysian market
- Strong data analysis and P&L management capability
- Experience collaborating with China-based product teams
- Chinese + English bilingual required; Bahasa Malaysia is a strong plus
- Deep understanding of Malaysia's retail and e-commerce landscape
- Valid work authorization in Malaysia
Why Join Anker in Malaysia
- Category ownership: You own the P&L — not just executing someone else's
- planMarket maturity: Malaysia is a brand-priority market with an established retail ecosy
- stemGlobal product, local impact: Bridge Shenzhen's innovation with Malaysia's sophisticated consumer market
More Info
Key Skills
Cross-channel execution
Go-to-Market strategy
About Company
