About Affinity
Affinity is pioneering new frontiers in AdTech: developing solutions that push past today's limits and open new opportunities. We are a global AdTech company helping publishers discover better ways to monetize and enabling advertisers to reach the right audiences through new touchpoints. Operating across the US, Europe and Asia Markets with teams of 600+ experts, we are building privacy-first ad infrastructure that opens up opportunities beyond the walled gardens.
Role: Product Management
Work Location: Mumbai (Malad)
Work Type: Full Time
Candidates only with AdTech, programmatic advertising, or app monetization experience need apply for this role.
Roles & Responsibilities
- Product Strategy & Lifecycle: Own the product roadmap for our app mediation and monetization solutions, driving features from ideation and discovery through to launch and iteration.
- Cross-Functional Leadership: Act as the central bridge between Engineering, Ad Operations, Customer Success, and Sales. Facilitate communication to ensure the timely and successful delivery of platform improvements.
- Requirements Definition: Translate complex publisher, advertiser, internal and platform needs into structured product requirements, user stories, and detailed specifications for the engineering and data teams.
- Release Management: Coordinate go-to-market strategies and product rollouts, managing platform QA and user acceptance testing (UAT) to ensure smooth adoption of new mediation features.
- Data-Driven Optimization: Monitor product usage, platform health, and core KPIs. Leverage data to surface actionable insights for internal teams and leadership, driving continuous optimization of the product suite.
- Market & Ecosystem Awareness: Stay up to date on AdTech industry trends, app store policy changes, privacy developments, and platform shifts, proactively adapting product positioning and capabilities.
Required Skills & Experience
- Experience: 1 to 4 years in Product Management, Product Operations, or a similar role, ideally within an AdTech, programmatic advertising, or app monetization environment.
- Working knowledge of programmatic advertising technologies - DSPs, SSPs, DMPs, ad servers, and measurement/attribution systems - with the ability to manage configurations, troubleshoot issues, and coordinate with technical teams; familiarity with CTV/OTT platforms is a plus.
- Familiarity with AI/ML-driven products and their operational implications—including how model outputs are used in campaign optimization, audience targeting, and fraud detection workflows (hands-on modelling not required).
- App Ecosystem Knowledge: Deep understanding of the mobile app ecosystem. Must know how apps are made, the technical and policy requirements for uploading to Google Play and the App Store, and the exact steps publishers take to initiate monetization.
- Monetization Technologies: Strong working knowledge of mobile mediation platforms, SDK integrations, Open Real-Time Bidding (oRTB) mechanics, DSP/SSP workflows, and ad serving pipelines.
- Experience with platform QA, UAT processes, and issue triage across digital advertising products with the ability to translate operational findings into structured improvement plans in collaboration with the PM team.
- Technical Acumen: Comfort with APIs, ad trafficking workflows, tracking pixels, event logs, and data pipelines.
- Process Oriented: Highly organized, process-oriented, and self-driven. Comfortable managing multiple concurrent workstreams with a strong bias toward documentation and structured communication.
- Education: Bachelor's degree in Computer Science, Engineering, Business, or a related discipline; MBA or equivalent is a plus.
