The
Product Development & Brand Strategy Specialist will drive the end-to-end development of innovative products, ensuring market competitiveness, brand alignment, and commercial success. This role blends product innovation with strategic brand positioning, requiring expertise in consumer trends, supplier collaboration, and cross-functional project management. Experience in the cosmetic or personal care industry is an advantage
Key Responsibilities
- Identify market gaps and translate research insights into viable product concepts.
- Collaborate with design, R&D, and manufacturing teams to develop product specifications and branding.
- Ensure product development aligns with the brand's identity, values, and market positioning.
- Work closely with marketing teams to develop go-to-market strategies, including messaging and packaging
- Act as a bridge between R&D, supply chain, and marketing to ensure smooth product launches.
- Conduct competitive analysis and track industry trends in ingredients, formulations, and packaging.
- Identify and collaborate with suppliers for raw materials, packaging, and production.
- Negotiate pricing, quality standards, and delivery timelines to optimize costs and efficiency.
- Oversee quality testing, stability studies, and compliance documentation.
- Stay ahead of industry advancements to integrate sustainable and innovative practices.
- Provide insights for product improvements, rebranding, or line extensions.
- Analyze sales data, consumer feedback, and market response.
Qualifications & Experience
- Bachelor's degree in Business, Marketing, Product Development, or a related field.
- 3+ years of experience in product development or brand management (experience in cosmetics/personal care is a plus).
- Strong understanding of consumer behavior, branding, and industry regulations.
- Proven ability to manage multiple projects with cross-functional teams.
- Excellent negotiation, analytical, and communication skills.
