About Firi
97% people read/watch reviews on social media before they buy beauty & personal care products. Yet 7/10 people buy with low confidence, and keep wondering if their products are working.
We exist to solve this. As Firi, we collect reviews on the internet from sources users already trust (Reddit and select Youtube channels) at scale. This means that we understand each product - who it works for and what it does - through thousands of reviews and full ingredient lists, instead of relying on one creator's opinion or marketing claims made by brands.
We use this intelligence to only stock the most repurchased beauty products in the world! And match them to users based on users past purchases, skin tones, skin types, age, gender, weather, skin conditions.. you get the gist.
About the role
This is a founding team role. As the founding Product Designer, you'd be responsible for shaping the product roadmap and owning Firi's Design charter end-to-end.
Roles & Responsibilities
- Design at Firi sits at the intersection of craft, research, and product development
- Translate intricate targeting frameworks and ML algorithms into simplified, user-centric design across user touch-points such as PDPs, in ways that drive long-term customer value
- Create intuitive experiences that help users discover the full breadth of products that are likely to match their individual needs
- Define, design, execute, and socialize a range of research studies that build a strong understanding of existing and future audiences and their experiences of buying BPC products around the world
- Conduct thorough data analyses of user actions to design improved user experiences and interfaces and measure uplift
- Conduct usability testing and iterate on designs with users before any new feature development
Qualifications
- 6-8 years overall experience, with at least 2 years of experience owning the UI-UX charter at a product company
- You are strongly interested in developing new experiences (0-1), while optimizing existing surfaces to improve conversion, frequency, and retention
- Ability to translate fuzzy user pain into lovable, metric-moving features
- Directly partner with Engineering to launch fast and iterate faster
- Obsess over every pixel and underlying detail that drives the way users experience the Firi app and services. No problem is too big or too small
- Passionate about AI's transformative potential and committed to building indispensable tools users rely on daily
