Product Content Specialist ( A2 )

Role Purpose:

The Product Content & Enablement Specialist works closely with Product Owners to convert product functionality and updates into simple, customer-friendly 3-minute module-wise video scripts.

The role is responsible for creating the scripts, coordinating with approved video-creation experts to produce each video, obtaining necessary reviews and approvals, and publishing the finalized videos in the system.

Additionally, the role ensures that all videos are formally reviewed every six months, identifies major changes required based on product updates, maintains a list of all changes, discusses them with the manager, and takes necessary action to keep the content accurate, relevant, and aligned with current product functionality across Traacs, Nutraacs, and other products.

Key Responsibilities:

1.     Ensure Product Owner messaging is accurately translated into customer-understandable video content, using simple language and clear examples.

2.     Develop 3-minute product video scripts that explain product value, features, benefits, and differentiation.

3.     Ensure all videos cover relevant customer scenarios, use cases, and real-world applications.

4.     Follow a strategic, predefined approach for product video creation and updates, including:

Defined content methodology

Approval workflow

Version control

Release timelines

5.     Ensure product videos are updated at the right time (e.g., product updates, feature changes, market feedback) as per the defined process.

6.     Manage internal coordination and follow-ups to ensure all milestones and timelines are met.

7.     Coordinate end-to-end with third-party video production agencies to ensure high-quality, accurate, and on-time delivery of product videos, while also leveraging AI-based video creation solutions to build scalable in-house video capabilities that enable faster turnaround, cost efficiency, and consistent content quality in line with product and brand standards.

8.     Work closely with the Reporting Manager to develop a structured enablement mechanism that:

Drives customer usage of product videos

Encourages self-learning by customers

Reduces dependency on sales and product teams for basic product understanding

9.    Support sales teams and channel partners with product enablement content and usage guidelines.

10.  Ensure consistency of product positioning, branding, and messaging across all content.

11.  Maintain and manage a central repository of product videos, scripts, and related materials.

12.  Prioritize content development for Traacs and Nutraacs, followed by other products.

Key Stakeholders:

• Product Owners

• Sales & Sales Enablement Teams

• Marketing Team

• External Video Production Agencies

Skills & Competencies:

• Strong ability to simplify complex product concepts for customers

• Strategic thinking for content planning and updates

• Excellent coordination, follow-up, and stakeholder management skills

• Strong script writing and storytelling ability

Education & Experience:

• Bachelor's degree in Marketing, Communications, Business, Engineering, or related field

• 3–6 years of experience in product content, sales enablement, or product marketing

Tools & Systems:

• Content management systems

• Presentation and documentation tools

Key Performance Indicators (KPIs):

• Timely delivery of product videos as per defined timelines

• Coverage and accuracy of customer scenarios and use cases

• Adoption and usage of videos by customers and partners

• Reduction in repetitive customer queries and dependency on sales/product teams

• Stakeholder satisfaction

Products in Scope:

Primary Priority: Traacs, Nutraacs

Secondary: All company products

Behavioral Attributes:

• Customer-centric mindset

• Strong ownership and accountability

• Structured and process-driven approach

• Proactive communication and follow-through