Product Brand Manager

Job Description: Product Brand Manager

Position: Product Brand Manager

Department: Branding

Organization: Chandigarh University

Location: Mohali

Job Summary

The Product Brand Manager will be responsible for developing, executing, and managing branding and marketing strategies for academic programs and key institutional initiatives. The role focuses on enhancing program visibility, supporting student acquisition, and ensuring consistent brand communication across digital and offline platforms.

Key Roles & Responsibilities

1. Develop and implement branding and positioning strategies for academic programs to enhance visibility and market differentiation.
2. Plan and execute integrated marketing campaigns across digital platforms, social media, and offline channels to support admissions and brand awareness.
3. Coordinate with the digital marketing team to drive performance marketing, lead generation, and website promotion initiatives.
4. Collaborate with content, design, and media teams to create impactful promotional materials such as brochures, social media creatives, videos, and website content.
5. Conduct market research and competitor analysis to identify industry trends, competitor offerings, and student preferences.
6. Ensure all program-related content on the university website and digital platforms is accurate, updated, and aligned with brand guidelines.
7. Work closely with admissions, academic, and marketing teams to align branding strategies with institutional goals and student recruitment objectives.
8. Monitor campaign performance, analyze marketing data, and share actionable insights to optimize branding and marketing initiatives.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• MBA in Marketing or Branding will be preferred.

Experience

• 5–10 years of experience in branding, product marketing, or digital marketing.
• Experience in the education or Ed-tech industry will be an added advantage.

Key Skills

• Brand Management
• Digital Marketing
• Campaign Planning & Execution
• Content Strategy
• Market Research
• Stakeholder Coordination
• Data Analysis

How to Apply

Interested candidates may share their CV at[Confidential Information]or contact9056978101.