Job Description: Head – Pre-Sales
Location: ChennaiExperience: 12–15 years
Reporting To: Head – Sales & Marketing
Role Objective - lead and scale the pre-sales engine to drive qualified lead generation, conversion readiness, and seamless handover to sales — ensuring speed, quality, and consistency in customer engagement across all projects.
Key Responsibilities
- Lead Management & Conversion Engine
- Own end-to-end lead lifecycle (inbound, outbound, digital, channel partners)
- Design and optimize lead qualification frameworks
- Ensure speed-to-lead and response SLAs are met consistently
- Drive lead-to-site visit and site visit-to-booking conversion improvement
- Pre-Sales Operations & Process Excellence
- Build and standardize pre-sales SOPs, scripts, and workflows
- Establish call quality frameworks and audit mechanisms
- Drive CRM discipline, data hygiene, and funnel visibility
- Ensure zero leakage across the funnel
- Team Leadership & Capability Building
- Lead, hire, and scale high-performing pre-sales teams
- Set daily/weekly targets and performance metrics
- Coach team on objection handling, product pitch, and closure readiness
- Drive a performance culture (not activity-based, outcome-based)
- Marketing Alignment & Campaign Effectiveness
- Work closely with marketing to improve lead quality
- Provide real-time feedback on campaign performance
- Influence targeting, messaging, and channel mix
- Customer Experience & Engagement
- Ensure consistent and high-quality first interaction experience
- Design structured follow-up journeys
- Minimize lead drop-offs and improve customer responsiveness
- Analytics & Reporting
- Track and report:
- Lead source effectiveness
- Conversion ratios (stage-wise)
- Cost per qualified lead
- Build predictive insights for demand and conversion trends
Key Metrics (KPIs)
- Lead-to-site visit conversion %
- Site visit-to-booking conversion %
- Speed-to-lead (TAT)
- Lead aging & follow-up adherence
- Cost per qualified lead
- CRM data accuracy %
- Team productivity (per executive)
Must-Have
- 12–15 years in real estate pre-sales / inside sales
- Strong exposure to residential projects (apartments/villas/plots)
- Proven track record of handling high-volume lead funnels
- Hands-on experience with CRM systems (Salesforce, Zoho, etc.)
- Strong team handling (10–30 members)
Good-to-Have
- Experience in digital-first lead environments
- Exposure to channel partner ecosystems
- Analytical mindset with data-driven decision making
Skills: residential,villas,apartments,residental projects,civil,solution architecture,real estate,presales,pre-sales,crm,construction,sales,developers,realty,builders
