PR Specialist - Corporate

About Sorta Famous

Sorta Famous is a creative marketing firm helping brands and individuals craft influence, build authority, and spark conversations that matter. We work across luxury, lifestyle, and digital-first brands, merging storytelling with high-impact marketing strategies.

Role Overview

We're looking for a PR Specialist who can transform stories into headlines and brand moments into cultural conversations and specialises in corporate deals. You'll be responsible for building strong media relationships, securing impactful press coverage, and shaping the public image of both Sorta Famous and our clients.

Key Responsibilities

- Build, maintain, and leverage relationships with journalists, editors, corporates and industry stakeholders.

- Identify PR opportunities and secure placements in top-tier print, digital, and broadcast outlets.

- Craft compelling brand stories, press releases, media kits, and pitches tailored to target publications.

- Plan and execute PR campaigns aligned with brand strategy and business goals.

- Support event publicity, ensuring strong media presence.

- Monitor media coverage, track sentiment, and provide timely reports with actionable insights.

- Work with the social media team to amplify earned media and integrate PR wins into digital strategy.

- Stay updated on industry news, cultural moments, and competitor activities.

Requirements

- Bachelor's degree in Communications, Marketing, Journalism, or related field.

- 24 years of PR experience, preferably in the corporate segment.

- Having experience in luxury, lifestyle, or creative industries is an add - on.

- Strong network of media contacts (India and global).

- Exceptional written and verbal communication skills.

- Proven ability to secure high-value press placements.

- Proactive, self-motivated, and detail-oriented.

- Ability to manage multiple projects in a fast-paced environment.

Nice to Have

- Experience in influencer relations.

- Understanding of SEO for PR.

- Familiarity with PR analytics and tracking tools.

- Exposure to international media landscapes.

What We Offer

- Work with high-profile clients and premium brands.

- Creative freedom and experimentation.

- Growth-oriented environment.

- Competitive salary + performance incentives.

Apply with your resume

[Confidential Information]

Industry

Public Relations and Communications Services

Employment Type

Full-time