PR Deliverables:
1) Pre-Launch Strategy & Execution
- Messaging framework & press kit creation
- Influencer and journalist seeding
- Thought leadership placements (if feasible)
- Buzz creation on relevant digital platforms
2) Launch Event Planning, Execution & Management
- Media invites & RSVPs
- On-ground PR handling
- Coordination with speakers, moderators, and media attendees
- Press release drafting and distribution
- Media kits, signage, and logistics support
3) Post-Launch PR & Coverage
- Feature stories, interviews, and op-eds
- TV and digital news coverage
- Print coverage in leading business & health publications
- Influencer amplification and content recap
Proposal Requirements:
- Strategic approach
- Timeline and milestones
- Suggested media & influencer targets
- Event concept and media handling strategy
- Key deliverables with measurable outcomes
- Budget estimate with breakdown
