PR Manager

About The Job

Job Summary

We are looking for an experienced and creative Public Relations Manager to develop and execute PR strategies that strengthen the company's brand image, reputation, and public presence. The candidate will manage media relations, brand communication, events, influencer partnerships, and external communications while building strong relationships with key stakeholders.

Key Responsibilities

Develop and implement comprehensive PR and communication strategies aligned with business objectives.

Build and maintain strong relationships with media houses, journalists, editors, bloggers, influencers, and industry professionals.

Manage media outreach, press releases, interviews, features, and brand stories.

Coordinate with media partners to secure positive brand coverage and publicity opportunities.

Create and review press releases, media pitches, corporate announcements, and other communication materials.

Plan and execute PR campaigns, product launches, events, exhibitions, and brand activations.

Develop and manage influencer and celebrity collaborations to increase brand visibility.

Identify relevant influencers, negotiate collaborations, and monitor campaign performance.

Ensure consistent brand messaging across all communication channels.

Monitor media coverage, online mentions, and public perception of the brand.

Handle PR-related issues and support reputation management during sensitive situations.

Coordinate with marketing, social media, creative, sales, and management teams for integrated communication campaigns.

Develop creative ideas and PR initiatives to improve brand awareness and market positioning.

Maintain a database of media contacts, influencers, publications, and other key stakeholders.

Track PR campaign performance and prepare regular reports for management.

Stay updated on industry trends, media opportunities, competitor activities, and emerging communication platforms.

Manage PR agencies, freelancers, vendors, and external communication partners where required.

Required Skills

Excellent verbal and written communication skills.

Strong media relations and networking abilities.

Excellent storytelling, pitching, and presentation skills.

Strong interpersonal and relationship-management skills.

Creative thinking with a strong understanding of brand communication.

Good negotiation and coordination skills.

Ability to manage multiple campaigns and deadlines.

Strong crisis communication and problem-solving abilities.

Knowledge of social media, influencer marketing, and digital PR.

Proficiency in MS Office and PR/media monitoring tools.

Qualification & Experience

Bachelor's degree in Public Relations, Mass Communication, Journalism, Marketing, or a related field.

3–7 years of experience in PR, corporate communications, brand communication, media relations, or a similar role.

Experience in managing media, influencers, events, and brand campaigns will be preferred.

Key Performance Indicators (KPIs)

Quality and quantity of media coverage.

Brand visibility and positive media sentiment.

Successful execution of PR campaigns and events.

Growth in media and influencer relationships.

Influencer campaign performance and reach.

Brand reputation and public perception.

PR campaign ROI and achievement of communication objectives.

Preferred CandidateA confident, well-connected, and creative PR professional with excellent communication skills, strong media relationships, and the ability to develop impactful PR strategies that enhance brand visibility, credibility, and reputation.

• 1+ years of Hospitality experience
• Bachelor's Degree
• 1+ years of Retail experience
• 1+ years of Retail Luxury Goods and Jewelry experience
  
  

Skills: communication,social media,media relations,negotiation,communication skills,campaigns