PR Manager

Job Title: Public Relations (PR) Manager
Location: Agra and Noida
Experience Required: 6–9 years in Public Relations
Industry: Publishing / Media / EdTech / Consumer Brand

About Us: Oswaal Books, a leader in the educational publishing space, is looking for a dynamic and experienced PR Manager to drive the brand's visibility across digital and traditional media. The ideal candidate is a seasoned PR professional with strong media relationships, excellent storytelling skills, and experience in working with influencers, celebrities, and production houses to create impactful brand narratives.

Key Responsibilities:

• Press Relations & Media Outreach o Draft, edit, and disseminate press releases, media statements, and authored articles.
  
• Maintain strong relationships with top-tier journalists, editors, influencers, and media houses across print, digital, and broadcast platforms.
  
• Ensure regular media coverage in line with brand campaigns, product launches, and corporate announcements. • Digital Brand Integrations
  
• Identify and secure brand integration opportunities on digital platforms (YouTube, Instagram, OTT, etc.).
  
• Collaborate with content creators, influencers, and web series/production teams for subtle and effective brand placements.
  
• Production House & Agency Collaboration
  
• Build and maintain strong networks with key production houses, digital content studios, and creative agencies.
  
• Pitch brand partnership ideas that can be embedded within entertainment or educational content.
  
• Content Creation & Editorial
  
• Write compelling authored articles, speeches, op-eds, and talking points for leadership.
  
• Manage and edit communication materials to maintain a consistent brand voice.
  
• Celebrity Management
  
• Liaise with celebrity managers and talent agencies when onboarding celebrities for brand endorsements or campaigns.
  
• Handle contract negotiations, PR coordination, and communication planning for celebrity-led initiatives.
  
• Strategic PR Planning & Execution o Design and execute proactive PR strategies aligned with business goals.
  
• Track media trends, monitor brand reputation, and provide timely PR solutions during crises.
  
• Event & Campaign PR o Support product launches, panel discussions, webinars, and brand events with end- to-end PR planning.
  
• Secure pre-event and post-event coverage across relevant media channels.
  
  

Preferred Qualifications:
• Bachelor's or Master's in Mass Communication, Journalism, PR, Marketing, or a related field.
• PR agency background or prior experience managing PR for consumer-facing brands is advantageous.
• A strong portfolio of media coverage and past PR campaigns.

Requirements

Key Requirements:

• 6-9 years of proven experience in PR, preferably in publishing, FMCG, media, or education sectors.
  
• Strong network with journalists, editors, influencers, and media professionals.
  
• Hands-on experience in digital PR and influencer marketing.
  
• Excellent written and spoken communication skills.
  
• Ability to draft press materials independently, authored articles, and campaign content.
  
• Familiarity with production houses and integration formats for YouTube, OTT, and social media.
  
• Experience in celebrity coordination and talent management is a strong plus.
  
• Highly organized, proactive, and detail-oriented.
  
  

Benefits

• Competitive salary
  
• Performance-based Diwali bonus
  
• Comprehensive medical insurance for you and your family
  
• Generous leave policy
  
• Strong emphasis on work-life balance
  
• Exciting annual trips and picnics
  
• Celebrations for birthdays, anniversaries, and more.