PR & Influencer Marketing Manager

2-5 Years

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Job Description

Develop and implement influencer marketing strategies aligned with brand objectives
Identify and build relationships with influencers, celebrities, and key opinion leaders
Negotiate contracts and manage partnerships for brand collaborations and endorsements
Plan and execute influencer campaigns from concept to completion
Coordinate with influencers on content creation to ensure alignment with brand messaging
Monitor campaign performance including reach, engagement, and conversions
Prepare campaign reports and provide insights for future strategies
Manage influencer marketing budgets and optimize campaign ROI
Stay updated on influencer marketing trends, tools, and platforms
Collaborate with marketing, PR, and creative teams for integrated campaigns
Handle communication between brands and influencers during campaigns
Address issues during collaborations and ensure brand reputation is maintained