PPC Specialist

Company Description

Stellanova Globaltech Pvt Ltd specializes in transforming businesses through advanced digital marketing and IT services. We offer a wide range of services including SEO, social media management, software development, AI, and more. Committed to pioneering advancements in technology solutions, we focus on innovation and cutting-edge strategies to meet the unique needs of our clients.

Role Description

This is a full-time on-site role located in Udaipur for a PPC Specialist. The PPC Specialist will be responsible for managing and optimizing pay-per-click (PPC) campaigns across various search engines and social media platforms. Key daily tasks include keyword research, bid management, monitoring campaign performance, analyzing data, and reporting on campaign success. The PPC Specialist will also develop and implement strategies to improve click-through rates, conversion rates, and overall campaign effectiveness.

Key Requirements

• 3-5 years of hands-on experience managing PPC campaigns.
• Proficiency in Google Ads, Bing Ads, Facebook Ads Manager, and Google Analytics.
• Strong understanding of campaign structure, audience targeting, bidding strategies, and tracking mechanisms.
• Experience with conversion tracking, UTM parameters, and pixel implementation.
• Analytical mindset with excellent Excel/Google Sheets skills.
• Google Ads and/or Meta certifications are a plus.
• Strong communication and reporting skills.

Job Overview

As a PPC Specialist, you will be responsible for managing and optimizing pay-per-click advertising campaigns across platforms like Google Ads, Bing, Facebook Ads, and others. You will play a key role in planning, execution, tracking, and analysis to maximize ROI for our clients.

Key Responsibilities

• Plan, build, and manage PPC campaigns across search, display, video, shopping, and social platforms.
• Conduct keyword research and competitor analysis to identify new opportunities.
• Optimize campaign performance through A/B testing, bid strategies, and ad copy enhancements.
• Monitor daily, weekly, and monthly performance metrics and make data-driven decisions.
• Collaborate with the SEO, content, and design teams to improve landing pages and user experience.
• Generate campaign reports with actionable insights and recommendations.
• Stay updated with the latest PPC trends, features, and algorithm updates.
• Manage advertising budgets and forecast future spend and performance outcomes.