Job Title: PPC Specialist
Location: Noida, Sector 62
Shift Timings: 02:00 PM – 11:00 PM (UK Shift)
Experience Level: 2+ years
Department: Digital Marketing / Performance Marketing
Job Overview
We are looking for a data-driven and results-oriented PPC Specialist with hands-on experience in managing international (US-focused) campaigns. The ideal candidate should possess strong functional knowledge of paid media platforms, a proven track record in executing in-house campaigns, and expertise in lead generation strategies for tech services. Familiarity with advanced AI-powered PPC tools is essential.
Key Responsibilities
- Plan, execute, and optimize PPC campaigns across platforms such as Google Ads, Bing Ads, and paid social channels targeting the US market
- Manage end-to-end in-house campaigns, including strategy, setup, monitoring, and performance analysis
- Develop and implement high-performing lead generation campaigns for tech services
- Conduct keyword research, competitor analysis, and audience targeting to maximize ROI
- Continuously optimize campaigns through A/B testing, bid strategies, and performance tuning
- Utilize AI-driven tools such as Denly, Optimyzer, Adaoma, and Revealot to enhance campaign efficiency and performance
- Analyze campaign data and generate actionable insights to improve conversion rates and reduce cost-per-lead
- Collaborate with content, design, and sales teams to align campaign messaging and goals
- Prepare detailed performance reports and present insights to stakeholders
Required Skills & Qualifications
- Strong functional knowledge of PPC platforms (Google Ads, Bing Ads, Meta Ads, etc.)
- Proven experience in executing and managing in-house PPC campaigns
- Demonstrated success in running lead generation campaigns, preferably in tech services
- Experience handling international campaigns, particularly targeting the US audience
- Hands-on experience with AI-powered PPC tools (Denly, Optimyzer, Adaoma, Revealot)
- Proficiency in analytics tools such as Google Analytics, Google Tag Manager, and reporting dashboards
- Strong analytical mindset with the ability to interpret data and make data-driven decisions
- Excellent communication and collaboration skills
Preferred Qualifications
- Certifications in Google Ads or other relevant PPC platforms
- Experience working in a fast-paced agency or tech-driven environment
- Understanding of landing page optimization and CRO (Conversion Rate Optimization)
Key Performance Indicators (KPIs)
- Cost per Lead (CPL)
- Conversion Rate
- Return on Ad Spend (ROAS)
- Lead Quality and Volume
- Campaign ROI
Why Join Us
- Opportunity to work on global campaigns targeting the US market
- Exposure to cutting-edge AI tools in digital advertising
- Collaborative and performance-driven work environment
- Growth opportunities in a rapidly evolving digital ecosystem
Apply now to be part of a team that blends creativity, data, and AI to drive impactful marketing results.
